Brevo vs Mailchimp: Which is Better in 2026?
A comprehensive comparison of Brevo and Mailchimp covering features, pricing, use cases, and which tool is the right choice for your needs.
⚡ Quick Verdict
Choose Brevo if:
- →You need a broader feature set (8 features vs 6)
- →You need email marketing with unlimited contacts on free tier or sms, whatsapp, and push notifications
Choose Mailchimp if:
- →You want more affordable paid plans (from $13/mo)
- →You need email campaigns or marketing automation
Brevo vs Mailchimp: At a Glance
Pricing Comparison: Brevo vs Mailchimp
Understanding the pricing differences between Brevo and Mailchimp is crucial for making the right choice. Here's how their plans compare side by side.
Brevo Pricing
Mailchimp Pricing
💡 Pricing takeaway: Both Brevo and Mailchimp offer free tiers, making it easy to try before you buy. Compare the specific plans to find the best value for your use case.
Feature-by-Feature Comparison
Here's how every feature from Brevo and Mailchimp stacks up.
What Makes Each Tool Unique
🔵 Unique to Brevo
Features available in Brevo but not in Mailchimp:
- ✓Email marketing with unlimited contacts on free tier
- ✓SMS, WhatsApp, and push notifications
- ✓Transactional email and SMS via API
- ✓Visual drag-and-drop email builder
- ✓Marketing automation and segmentation
- ✓CRM with deals and pipelines
- ✓Live chat and chatbot
- ✓Landing pages and signup forms
🟣 Unique to Mailchimp
Features available in Mailchimp but not in Brevo:
- ✓Email campaigns
- ✓Marketing automation
- ✓AI content tools
- ✓Landing pages
- ✓Audience analytics
- ✓CRM
Use Case Recommendations
Best for: Brevo
Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email, SMS, WhatsApp, and chat in a single tool. It's particularly popular in Europe due to GDPR compliance and competitive pricing. Brevo offers a robust free tier, making it a favorite for startups and SMBs looking for Mailchimp alternatives without the price tag.
Ideal use cases:
- •Teams or individuals who need email marketing with unlimited contacts on free tier
- •Teams or individuals who need sms, whatsapp, and push notifications
- •Teams or individuals who need transactional email and sms via api
- •Teams or individuals who need visual drag-and-drop email builder
- •Anyone focused on email marketing workflows
- •Anyone focused on sms marketing workflows
Best for: Mailchimp
All-in-one marketing platform with email marketing, automation, and AI-powered insights. Mailchimp helps businesses grow with audience management, landing pages, social ads, and predictive analytics.
Ideal use cases:
- •Teams or individuals who need email campaigns
- •Teams or individuals who need marketing automation
- •Teams or individuals who need ai content tools
- •Teams or individuals who need landing pages
- •Anyone focused on email-marketing workflows
- •Anyone focused on automation workflows
📈 Other Marketing & SEO Tools to Consider
Brevo and Mailchimp aren't the only options. Here are other popular tools in the same space:
Writesonic
AI search visibility and SEO tracking platform
Surfer SEO
Data-driven SEO content optimization platform
Semrush AI
All-in-one SEO and marketing platform with AI
HubSpot AI
AI features for CRM and marketing automation
Hootsuite AI
Social media management with AI content creation
AdCreative.ai
Generate high-converting ad creatives with AI
Frequently Asked Questions
Is Brevo better than Mailchimp?
It depends on your needs. Brevo offers 8 key features including Email marketing with unlimited contacts on free tier and SMS, WhatsApp, and push notifications, while Mailchimp provides 6 features including Email campaigns and Marketing automation. Brevo uses a freemium model with a free tier, while Mailchimp is freemium with free access available. Choose based on which features and pricing model align with your requirements.
Is Brevo cheaper than Mailchimp?
Mailchimp is cheaper, starting at $13/month compared to Brevo's $25/month. Both tools offer free tiers, so you can try each before committing. Always check the official websites for the most current pricing.
Can I use Brevo and Mailchimp together?
Yes, many users combine Brevo and Mailchimp in their workflow. Brevo excels at email marketing with unlimited contacts on free tier, while Mailchimp shines with email campaigns. Using both allows you to leverage the strengths of each tool, though this means managing two subscriptions — though free tiers can help manage costs.
What's the main difference between Brevo and Mailchimp?
While both are marketing & seo tools, Brevo emphasizes email marketing with unlimited contacts on free tier, whereas Mailchimp is known for email campaigns. The best choice depends on your specific workflow and feature priorities.