VisitorType

About VisitorType

VisitorType is first-party analytics for the audience conventional analytics cannot classify. When someone asks ChatGPT for a recommendation, follows the link and buys, GA4 files that visit as Direct — no source, no campaign, no credit — so the fastest-growing acquisition channel is also the one nobody can report on. VisitorType attributes those visits across nine AI platforms and detects more than thirty-five AI agents, showing which platform sent the person, which page they landed on and how the channel moves week over week. The verification half is what separates a number you can put in a client report from one you hope is right: every claimed agent is checked against the vendor's published IP ranges, refreshed daily, and impostors are flagged rather than counted. On the vendor's own site over thirty days, roughly two thirds of checkable AI-bot claims failed that check, and only 6.4% of visits were human. On top of the classification sit GTM-style rules with versioned configs and no deploys: fire ad pixels for verified humans only so budget is not spent on headless browsers, serve canonical facts to AI search bots, or push the AI source into your existing analytics. The snippet is 3 kB, dependency-free, sets no cookies and does no fingerprinting, honouring Global Privacy Control. An MCP server is included on every plan so an agent can read the analytics directly, with write access on paid tiers.

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