Redirectly
Deferred deep linking and install attribution for mobile apps, starting at a fraction of Branch
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redirectly.appAbout Redirectly
Redirectly is deep linking and mobile install attribution in one product, built explicitly for the gap left when Firebase Dynamic Links shut down in August 2025 and the surviving alternatives turned out to start around $500 a month. It does the two things that break without a dedicated service: deferred deep linking, where a link survives the trip through the App Store or Play Store so a brand-new install lands on the exact screen it was promised, and attribution, where each install is traced back to the campaign, creative, channel, device and country that earned it. Platform routing detects iOS or Android and sends each to the right store, with desktop falling back to a page carrying a QR code. The dashboard reports clicks, installs, UTMs and geography in real time rather than in overnight batches, and separates organic from paid. The SDKs are first-party rather than community forks — Flutter published on pub.dev and React Native — and the vendor claims a 30-minute integration of three lines of code. Supporting tooling includes custom link subdomains, HMAC-signed deep-link tokens, an AASA and assetlinks generator and validators, a deep link generator, a UTM builder, and an MCP server. Role-based access covers owner, admin, editor and viewer, and CSV export works during the trial.
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