Formo

About Formo

Formo is analytics and attribution built specifically for crypto and DeFi applications, where the usual product-analytics stack breaks because half the user's behaviour happens on-chain and is not attributable to a session. Formo unifies offchain events — page views, sessions, funnel steps — with onchain activity into a single system of record, so a team can ask where a wallet came from, what it did across other protocols, and which acquisition channel produced it. Wallet intelligence is the piece that does not exist in a general analytics tool: profiles are keyed to wallets rather than cookies, which survives the wallet-first sign-in flow that a crypto app actually uses. Product analytics, web analytics and token-gated forms sit on top of the same data. The higher tier opens the data back up through an API and an MCP server, so an agent or a data team can query the warehouse directly, along with an Ask AI surface, wallet imports and contract event tracking. Pricing is banded by monthly active users rather than events, with a seven-day free trial and annual billing. Customer quotes on the site come from named growth and engineering leads at DeFi protocols, and the company publishes a CLI and profiles API alongside the dashboard.

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