Porter

About Porter

Porter is a no-code marketing data platform that pulls performance metrics out of more than twenty advertising, social and analytics sources and lands them in the places reporting actually happens: Looker Studio, Google Sheets, Power BI and, newly, BigQuery. The problem it addresses is not visualisation but plumbing — every ad platform has its own schema, its own metric names and its own idea of what a conversion is, and reconciling them by hand is where agency reporting time disappears. Porter blends across sources automatically, supports custom fields and scheduled refreshes, and ships templates so a client report is a starting point rather than a build. The AI layer is a query builder plus alerts and notifications, and it is included on all plans rather than gated as a premium tier. The pricing model is the unusual part and is worth understanding before comparing it to anything else: you pay per connected data source account — an ad account, a property, a business profile, a store account, or ten locations counted as one — not per seat and not per report. Users, reports and historical data are unlimited on every plan. The per-account rate falls sharply with volume, from $15 down to a couple of dollars at high counts, which makes it markedly cheaper for agencies with many small clients than per-seat competitors. There is a free-forever plan, a 14-day unlimited trial, free implementation and a proof of concept. The site is available in English, Spanish and Portuguese.

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