Broadcast

About Broadcast

Broadcast is self-hosted email marketing software sold as a one-time purchase rather than a subscription, aimed squarely at the people for whom per-subscriber SaaS pricing is the actual problem: technical founders with large free lists, agencies running campaigns for multiple client brands, email consultants who need deliverability under their own control, and newsletter operators who do not want their costs to scale with an audience that has not yet monetised. You deploy it on your own infrastructure with a single command and connect your own sending provider, so the marginal cost of a subscriber is whatever your SMTP relay charges rather than a platform tier. Feature coverage spans the four common jobs — newsletters, product updates, drip campaigns and transactional email — with an API documented for everything the UI does, so it fits into a codebase rather than sitting beside one. The vendor publishes a substantial free-tool and education layer around the product, including a subject-line analyser, SPF and DMARC record generators, a DMARC testing tool, a spam checker and a deliverability guide covering SPF, DKIM, DMARC, warm-up and inbox placement, plus a live demo before purchase. A comparison page and a how-to knowledge base cover the operational questions self-hosting raises, and the licence has no per-subscriber component at any list size.

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