PIMMS vs Redirectly: Which is Better in 2026?
A comprehensive comparison of PIMMS and Redirectly covering features, pricing, use cases, and which tool is the right choice for your needs.
⚡ Quick Verdict
Choose PIMMS if:
- →You need attributes revenue, not just clicks, with a stripe integration on the conversion side or deeplinks that bypass in-app browsers — the vendor claims ~30% more completed signups
Choose Redirectly if:
- →You want more affordable paid plans (from $49/mo)
- →You need deferred deep links that survive an app-store install or install attribution by campaign, channel, device and country
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PIMMS vs Redirectly: At a Glance
Pricing Comparison: PIMMS vs Redirectly
Understanding the pricing differences between PIMMS and Redirectly is crucial for making the right choice. Here's how their plans compare side by side.
PIMMS Pricing
Redirectly Pricing
💡 Pricing takeaway: Both PIMMS and Redirectly offer free tiers, making it easy to try before you buy. Compare the specific plans to find the best value for your use case.
Feature-by-Feature Comparison
Here's how every feature from PIMMS and Redirectly stacks up.
What Makes Each Tool Unique
🔵 Unique to PIMMS
Features available in PIMMS but not in Redirectly:
- ✓Attributes revenue, not just clicks, with a Stripe integration on the conversion side
- ✓Deeplinks that bypass in-app browsers — the vendor claims ~30% more completed signups
- ✓Custom domains, QR codes, A/B testing, expiration, password protection and email capture
- ✓Full UTM subsystem: builder, templates, saved values, naming conventions and grouped reporting
- ✓Server-side, SDK, API, pixel and thank-you-page tracking installation options
🟣 Unique to Redirectly
Features available in Redirectly but not in PIMMS:
- ✓Deferred deep links that survive an app-store install
- ✓Install attribution by campaign, channel, device and country
- ✓First-party Flutter and React Native SDKs, not community forks
- ✓AASA and assetlinks generator plus validators
- ✓MCP server and CSV export available during the trial
Use Case Recommendations
Best for: PIMMS
PIMMS is link-attribution tooling that follows a click all the way to revenue instead of stopping at the click. You create branded smart links to use in email sequences, outreach and social posts, and PIMMS records the click, identifies the lead behind it, and attributes downstream sales to the specific channel, post or email that produced them — with a Stripe integration for the conversion side and multiple tracking installation paths (SDK, API, pixel, server-side, thank-you page or a tracking opt-in form) so it can be fitted to whatever stack already exists. One notably practical feature is deeplinking: PIMMS links open in the native app rather than an in-app browser, which the vendor credits with roughly 30% more completed signups and purchases, and that single behaviour is often the difference between a social-referred visitor converting or bouncing on a mobile webview login. The link layer itself is fully featured — custom domains, custom QR codes, A/B testing, link expiration, password protection, email capture, 301 redirects, folders and a bulk link builder — and there is a full UTM subsystem with a builder, saved parameter values, naming conventions, templates and grouping in reports, which is the part agencies tend to care about most. Plans are metered on new links per month and tracked events per month, and data retention scales with the tier from 30 days to two years. A free tier covers five links and 200 events a month. Interface and support are available in English and French, and a one-time €79 lifetime option exists on the entry paid tier, which is unusual for an attribution product.
Ideal use cases:
- •Teams or individuals who need attributes revenue, not just clicks, with a stripe integration on the conversion side
- •Teams or individuals who need deeplinks that bypass in-app browsers — the vendor claims ~30% more completed signups
- •Teams or individuals who need custom domains, qr codes, a/b testing, expiration, password protection and email capture
- •Teams or individuals who need full utm subsystem: builder, templates, saved values, naming conventions and grouped reporting
- •Anyone focused on attribution workflows
- •Anyone focused on link-tracking workflows
Best for: Redirectly
Redirectly is deep linking and mobile install attribution in one product, built explicitly for the gap left when Firebase Dynamic Links shut down in August 2025 and the surviving alternatives turned out to start around $500 a month. It does the two things that break without a dedicated service: deferred deep linking, where a link survives the trip through the App Store or Play Store so a brand-new install lands on the exact screen it was promised, and attribution, where each install is traced back to the campaign, creative, channel, device and country that earned it. Platform routing detects iOS or Android and sends each to the right store, with desktop falling back to a page carrying a QR code. The dashboard reports clicks, installs, UTMs and geography in real time rather than in overnight batches, and separates organic from paid. The SDKs are first-party rather than community forks — Flutter published on pub.dev and React Native — and the vendor claims a 30-minute integration of three lines of code. Supporting tooling includes custom link subdomains, HMAC-signed deep-link tokens, an AASA and assetlinks generator and validators, a deep link generator, a UTM builder, and an MCP server. Role-based access covers owner, admin, editor and viewer, and CSV export works during the trial.
Ideal use cases:
- •Teams or individuals who need deferred deep links that survive an app-store install
- •Teams or individuals who need install attribution by campaign, channel, device and country
- •Teams or individuals who need first-party flutter and react native sdks, not community forks
- •Teams or individuals who need aasa and assetlinks generator plus validators
- •Anyone focused on deep-linking workflows
- •Anyone focused on attribution workflows
📊 Other Analytics & BI Tools to Consider
PIMMS and Redirectly aren't the only options. Here are other popular tools in the same space:
Amplitude
Product analytics platform with AI insights, funnels & retention analysis for PLG teams
Mixpanel
Event-based product analytics with AI insights and self-serve exploration
Chartsy
Chat-driven MRR, churn, and LTV analytics on top of your Stripe or Paddle data
Fusionaly
Self-hosted, ad-block-proof web analytics in one SQLite file and one Docker container, with a plain-language daily digest and optional natural-language querying via your own key.
Repohistory
Stores GitHub repository traffic past the 14-day retention limit GitHub enforces, with charted long-run analytics, org-wide overview and data export.
BurnRate
Local-first cost analytics for AI coding tools that tracks every subagent spawned across seven providers
Is one of these your tool?
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Frequently Asked Questions
Is PIMMS better than Redirectly?
It depends on your needs. PIMMS offers 5 key features including Attributes revenue, not just clicks, with a Stripe integration on the conversion side and Deeplinks that bypass in-app browsers — the vendor claims ~30% more completed signups, while Redirectly provides 5 features including Deferred deep links that survive an app-store install and Install attribution by campaign, channel, device and country. PIMMS uses a freemium model with a free tier, while Redirectly is paid with free access available. Choose based on which features and pricing model align with your requirements.
Is PIMMS cheaper than Redirectly?
PIMMS doesn't have standard paid plans, while Redirectly starts at $49/month. Both tools offer free tiers, so you can try each before committing. Always check the official websites for the most current pricing.
Can I use PIMMS and Redirectly together?
Yes, many users combine PIMMS and Redirectly in their workflow. PIMMS excels at attributes revenue, not just clicks, with a stripe integration on the conversion side, while Redirectly shines with deferred deep links that survive an app-store install. Using both allows you to leverage the strengths of each tool, though this means managing two subscriptions — though free tiers can help manage costs.
What's the main difference between PIMMS and Redirectly?
While both are analytics & bi tools, PIMMS emphasizes attributes revenue, not just clicks, with a stripe integration on the conversion side, whereas Redirectly is known for deferred deep links that survive an app-store install. The best choice depends on your specific workflow and feature priorities.
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