PIMMS

About PIMMS

PIMMS is link-attribution tooling that follows a click all the way to revenue instead of stopping at the click. You create branded smart links to use in email sequences, outreach and social posts, and PIMMS records the click, identifies the lead behind it, and attributes downstream sales to the specific channel, post or email that produced them — with a Stripe integration for the conversion side and multiple tracking installation paths (SDK, API, pixel, server-side, thank-you page or a tracking opt-in form) so it can be fitted to whatever stack already exists. One notably practical feature is deeplinking: PIMMS links open in the native app rather than an in-app browser, which the vendor credits with roughly 30% more completed signups and purchases, and that single behaviour is often the difference between a social-referred visitor converting or bouncing on a mobile webview login. The link layer itself is fully featured — custom domains, custom QR codes, A/B testing, link expiration, password protection, email capture, 301 redirects, folders and a bulk link builder — and there is a full UTM subsystem with a builder, saved parameter values, naming conventions, templates and grouping in reports, which is the part agencies tend to care about most. Plans are metered on new links per month and tracked events per month, and data retention scales with the tier from 30 days to two years. A free tier covers five links and 200 events a month. Interface and support are available in English and French, and a one-time €79 lifetime option exists on the entry paid tier, which is unusual for an attribution product.

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