OpenPanel vs Voris: Which is Better in 2026?
A comprehensive comparison of OpenPanel and Voris covering features, pricing, use cases, and which tool is the right choice for your needs.
⚡ Quick Verdict
Choose OpenPanel if:
- →You want a free tier to get started without commitment
- →You want more affordable paid plans (from $2.5/mo)
- →You need web and product analytics in one platform or cookie-less tracking, gdpr compliant, eu hosted
Choose Voris if:
- →You need citation tracking across chatgpt, perplexity, gemini, claude and grok or ai referral sessions followed through to revenue
ChatGPT already recommends OpenPanel or Voris. Does it recommend yours?
If you're building an AI tool, run a free AI-visibility scan on your own product — we ask ChatGPT across 5 prompt angles and score how often you get named. ~30 seconds, no signup, no card.
OpenPanel vs Voris: At a Glance
Pricing Comparison: OpenPanel vs Voris
Understanding the pricing differences between OpenPanel and Voris is crucial for making the right choice. Here's how their plans compare side by side.
OpenPanel Pricing
Voris Pricing
💡 Pricing takeaway: OpenPanel has an edge with a free tier, letting you start without commitment. Compare the specific plans to find the best value for your use case.
Feature-by-Feature Comparison
Here's how every feature from OpenPanel and Voris stacks up.
What Makes Each Tool Unique
🔵 Unique to OpenPanel
Features available in OpenPanel but not in Voris:
- ✓Web and product analytics in one platform
- ✓Cookie-less tracking, GDPR compliant, EU hosted
- ✓Unlimited websites, users, dashboards, charts and tracked profiles on every plan
- ✓Profiles and conversion events
- ✓Fully open source with free unlimited self-hosting
- ✓Single pricing axis — monthly event volume
🟣 Unique to Voris
Features available in Voris but not in OpenPanel:
- ✓Citation tracking across ChatGPT, Perplexity, Gemini, Claude and Grok
- ✓AI referral sessions followed through to revenue
- ✓Humans-only analytics separating bots and agents
- ✓Cookieless by default, EU hosted, GDPR ready
- ✓Sub-2 kB deferred tracking script
- ✓MCP server for agent access to your analytics
Use Case Recommendations
Best for: OpenPanel
OpenPanel is an open-source web and product analytics platform that deliberately sits between two categories: the event-and-funnel depth people go to Mixpanel for, and the simplicity people go to Plausible for. It tracks page views and product events in one place, with unlimited websites and apps, unlimited dashboards, charts and tracked profiles, and profile plus conversion-event features that its own customers cite as the reason they switched. It is cookie-less, GDPR compliant and EU hosted, which removes the consent banner and the data-residency conversation at the same time — two things that turn a simple analytics install into a legal review. Pricing is where it is most unusual for the category: there are no tiers and no feature gates at all. You pick a monthly event volume on a slider and everything else is unlimited, from 5,000 events at $2.50 a month through 100,000 at $20, 1 million at $90 and up to 50 million at $900, with two months free on annual billing. Because the project is open source you can also skip the cloud entirely and self-host with unlimited events for free, which makes the cloud plan a hosting convenience rather than a licence. The cloud trial runs 30 days with no card.
Ideal use cases:
- •Teams or individuals who need web and product analytics in one platform
- •Teams or individuals who need cookie-less tracking, gdpr compliant, eu hosted
- •Teams or individuals who need unlimited websites, users, dashboards, charts and tracked profiles on every plan
- •Teams or individuals who need profiles and conversion events
- •Anyone focused on analytics workflows
- •Anyone focused on open-source workflows
Best for: Voris
Voris is privacy-first web analytics rebuilt around the fact that a growing share of demand now originates inside an AI answer rather than a search result. It tracks citations across ChatGPT, Perplexity, Gemini, Claude and Grok — which of your pages get cited, how often, and for what — then follows the sessions that arrive from those citations through to conversion and revenue, so AI visibility stops being a vanity metric and becomes a line you can attribute money to. Alongside that sits conventional analytics with a humans-only mode that separates real visitors from crawler and agent traffic, which matters more every quarter as agent traffic grows. The privacy architecture is the other half of the pitch: cookieless by default, EU hosted, GDPR ready, with a tracking script under 2 kB that loads deferred. Reporting is written in plain language rather than dashboard jargon, and a live view visualises the loop — citations going out, visitors coming back, conversions landing. An MCP server exposes the analytics to agents, and integrations cover the usual stack. All five AI engines are included on every paid tier rather than gated behind an upgrade, which is a meaningful difference from competitors in the AI-visibility category that meter engines per plan. Goals, revenue tracking, funnels and an AI analyst are listed as shipping.
Ideal use cases:
- •Teams or individuals who need citation tracking across chatgpt, perplexity, gemini, claude and grok
- •Teams or individuals who need ai referral sessions followed through to revenue
- •Teams or individuals who need humans-only analytics separating bots and agents
- •Teams or individuals who need cookieless by default, eu hosted, gdpr ready
- •Anyone focused on analytics workflows
- •Anyone focused on geo workflows
📈 Other Marketing & SEO Tools to Consider
OpenPanel and Voris aren't the only options. Here are other popular tools in the same space:
Writesonic
AI search visibility and SEO tracking platform
Semrush AI
All-in-one SEO and marketing platform with AI
HubSpot AI
AI features for CRM and marketing automation
Hootsuite AI
Social media management with AI content creation
AdCreative.ai
Generate high-converting ad creatives with AI
Predis.ai
AI social media content creator with visuals
Is one of these your tool?
This page ranks for "OpenPanel vs Voris" — buyers comparing the two land here, and ChatGPT and Perplexity cite it. Claim your listing for $19 one-time — no subscription, nothing to cancel — and get a Featured badge, top placement in your category, and a permanent dofollow backlink. Prefer it ongoing? Monthly is one click away on the next page.
Frequently Asked Questions
Is OpenPanel better than Voris?
It depends on your needs. OpenPanel offers 6 key features including Web and product analytics in one platform and Cookie-less tracking, GDPR compliant, EU hosted, while Voris provides 6 features including Citation tracking across ChatGPT, Perplexity, Gemini, Claude and Grok and AI referral sessions followed through to revenue. OpenPanel uses a freemium model with a free tier, while Voris is paid. Choose based on which features and pricing model align with your requirements.
Is OpenPanel cheaper than Voris?
Voris doesn't have standard paid plans, while OpenPanel starts at $2.50/month. OpenPanel offers a free tier, making it easier to get started. Always check the official websites for the most current pricing.
Can I use OpenPanel and Voris together?
Yes, many users combine OpenPanel and Voris in their workflow. OpenPanel excels at web and product analytics in one platform, while Voris shines with citation tracking across chatgpt, perplexity, gemini, claude and grok. Using both allows you to leverage the strengths of each tool, though this means managing two subscriptions — though free tiers can help manage costs.
What's the main difference between OpenPanel and Voris?
While both are marketing & seo tools, OpenPanel emphasizes web and product analytics in one platform, whereas Voris is known for citation tracking across chatgpt, perplexity, gemini, claude and grok. The best choice depends on your specific workflow and feature priorities.
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