Formo vs Redirectly: Which is Better in 2026?
A comprehensive comparison of Formo and Redirectly covering features, pricing, use cases, and which tool is the right choice for your needs.
⚡ Quick Verdict
Choose Formo if:
- →You need unifies offchain product events with onchain wallet activity or wallet intelligence profiles instead of cookie-based identity
Choose Redirectly if:
- →You want more affordable paid plans (from $49/mo)
- →You need deferred deep links that survive an app-store install or install attribution by campaign, channel, device and country
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Formo vs Redirectly: At a Glance
Pricing Comparison: Formo vs Redirectly
Understanding the pricing differences between Formo and Redirectly is crucial for making the right choice. Here's how their plans compare side by side.
Formo Pricing
Redirectly Pricing
💡 Pricing takeaway: Both Formo and Redirectly offer free tiers, making it easy to try before you buy. Compare the specific plans to find the best value for your use case.
Feature-by-Feature Comparison
Here's how every feature from Formo and Redirectly stacks up.
What Makes Each Tool Unique
🔵 Unique to Formo
Features available in Formo but not in Redirectly:
- ✓Unifies offchain product events with onchain wallet activity
- ✓Wallet intelligence profiles instead of cookie-based identity
- ✓Token-gated forms and contract event tracking
- ✓MCP server, REST API, CLI and profiles API on the Scale tier
- ✓Pricing banded by monthly active users rather than event volume
🟣 Unique to Redirectly
Features available in Redirectly but not in Formo:
- ✓Deferred deep links that survive an app-store install
- ✓Install attribution by campaign, channel, device and country
- ✓First-party Flutter and React Native SDKs, not community forks
- ✓AASA and assetlinks generator plus validators
- ✓MCP server and CSV export available during the trial
Use Case Recommendations
Best for: Formo
Formo is analytics and attribution built specifically for crypto and DeFi applications, where the usual product-analytics stack breaks because half the user's behaviour happens on-chain and is not attributable to a session. Formo unifies offchain events — page views, sessions, funnel steps — with onchain activity into a single system of record, so a team can ask where a wallet came from, what it did across other protocols, and which acquisition channel produced it. Wallet intelligence is the piece that does not exist in a general analytics tool: profiles are keyed to wallets rather than cookies, which survives the wallet-first sign-in flow that a crypto app actually uses. Product analytics, web analytics and token-gated forms sit on top of the same data. The higher tier opens the data back up through an API and an MCP server, so an agent or a data team can query the warehouse directly, along with an Ask AI surface, wallet imports and contract event tracking. Pricing is banded by monthly active users rather than events, with a seven-day free trial and annual billing. Customer quotes on the site come from named growth and engineering leads at DeFi protocols, and the company publishes a CLI and profiles API alongside the dashboard.
Ideal use cases:
- •Teams or individuals who need unifies offchain product events with onchain wallet activity
- •Teams or individuals who need wallet intelligence profiles instead of cookie-based identity
- •Teams or individuals who need token-gated forms and contract event tracking
- •Teams or individuals who need mcp server, rest api, cli and profiles api on the scale tier
- •Anyone focused on analytics workflows
- •Anyone focused on web3 workflows
Best for: Redirectly
Redirectly is deep linking and mobile install attribution in one product, built explicitly for the gap left when Firebase Dynamic Links shut down in August 2025 and the surviving alternatives turned out to start around $500 a month. It does the two things that break without a dedicated service: deferred deep linking, where a link survives the trip through the App Store or Play Store so a brand-new install lands on the exact screen it was promised, and attribution, where each install is traced back to the campaign, creative, channel, device and country that earned it. Platform routing detects iOS or Android and sends each to the right store, with desktop falling back to a page carrying a QR code. The dashboard reports clicks, installs, UTMs and geography in real time rather than in overnight batches, and separates organic from paid. The SDKs are first-party rather than community forks — Flutter published on pub.dev and React Native — and the vendor claims a 30-minute integration of three lines of code. Supporting tooling includes custom link subdomains, HMAC-signed deep-link tokens, an AASA and assetlinks generator and validators, a deep link generator, a UTM builder, and an MCP server. Role-based access covers owner, admin, editor and viewer, and CSV export works during the trial.
Ideal use cases:
- •Teams or individuals who need deferred deep links that survive an app-store install
- •Teams or individuals who need install attribution by campaign, channel, device and country
- •Teams or individuals who need first-party flutter and react native sdks, not community forks
- •Teams or individuals who need aasa and assetlinks generator plus validators
- •Anyone focused on deep-linking workflows
- •Anyone focused on attribution workflows
📊 Other Analytics & BI Tools to Consider
Formo and Redirectly aren't the only options. Here are other popular tools in the same space:
Amplitude
Product analytics platform with AI insights, funnels & retention analysis for PLG teams
Mixpanel
Event-based product analytics with AI insights and self-serve exploration
Chartsy
Chat-driven MRR, churn, and LTV analytics on top of your Stripe or Paddle data
Fusionaly
Self-hosted, ad-block-proof web analytics in one SQLite file and one Docker container, with a plain-language daily digest and optional natural-language querying via your own key.
Repohistory
Stores GitHub repository traffic past the 14-day retention limit GitHub enforces, with charted long-run analytics, org-wide overview and data export.
BurnRate
Local-first cost analytics for AI coding tools that tracks every subagent spawned across seven providers
Is one of these your tool?
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Frequently Asked Questions
Is Formo better than Redirectly?
It depends on your needs. Formo offers 5 key features including Unifies offchain product events with onchain wallet activity and Wallet intelligence profiles instead of cookie-based identity, while Redirectly provides 5 features including Deferred deep links that survive an app-store install and Install attribution by campaign, channel, device and country. Formo uses a paid model with a free tier, while Redirectly is paid with free access available. Choose based on which features and pricing model align with your requirements.
Is Formo cheaper than Redirectly?
Formo doesn't have standard paid plans, while Redirectly starts at $49/month. Both tools offer free tiers, so you can try each before committing. Always check the official websites for the most current pricing.
Can I use Formo and Redirectly together?
Yes, many users combine Formo and Redirectly in their workflow. Formo excels at unifies offchain product events with onchain wallet activity, while Redirectly shines with deferred deep links that survive an app-store install. Using both allows you to leverage the strengths of each tool, though this means managing two subscriptions — though free tiers can help manage costs.
What's the main difference between Formo and Redirectly?
While both are analytics & bi tools, Formo emphasizes unifies offchain product events with onchain wallet activity, whereas Redirectly is known for deferred deep links that survive an app-store install. The best choice depends on your specific workflow and feature priorities.
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