ConvertKit vs Loops: Which is Better in 2026?
A comprehensive comparison of ConvertKit and Loops covering features, pricing, use cases, and which tool is the right choice for your needs.
⚡ Quick Verdict
Choose ConvertKit if:
- →You want more affordable paid plans (from $9/mo)
- →You need visual automations or landing pages
Choose Loops if:
- →You need email automation or user segments
ConvertKit vs Loops: At a Glance
Pricing Comparison: ConvertKit vs Loops
Understanding the pricing differences between ConvertKit and Loops is crucial for making the right choice. Here's how their plans compare side by side.
💡 Pricing takeaway: Both ConvertKit and Loops offer free tiers, making it easy to try before you buy. Compare the specific plans to find the best value for your use case.
Feature-by-Feature Comparison
Here's how every feature from ConvertKit and Loops stacks up.
What Makes Each Tool Unique
🔵 Unique to ConvertKit
Features available in ConvertKit but not in Loops:
- ✓Visual automations
- ✓Landing pages
- ✓Digital product sales
- ✓Creator Network
- ✓Sponsor Network
- ✓Simple segmentation
🟣 Unique to Loops
Features available in Loops but not in ConvertKit:
- ✓Email automation
- ✓User segments
- ✓Event triggers
- ✓API integration
- ✓Custom templates
- ✓Analytics
Use Case Recommendations
Best for: ConvertKit
Creator-focused email marketing platform with simple automation and monetization tools. ConvertKit helps creators build audiences, sell digital products, and send newsletters with a clean, creator-first approach.
Ideal use cases:
- •Teams or individuals who need visual automations
- •Teams or individuals who need landing pages
- •Teams or individuals who need digital product sales
- •Teams or individuals who need creator network
- •Anyone focused on email-marketing workflows
- •Anyone focused on creators workflows
Best for: Loops
Email marketing platform built for modern SaaS companies. Loops provides email automation, user messaging, and product-led email campaigns designed for product teams.
Ideal use cases:
- •Teams or individuals who need email automation
- •Teams or individuals who need user segments
- •Teams or individuals who need event triggers
- •Teams or individuals who need api integration
- •Anyone focused on email-marketing workflows
- •Anyone focused on saas workflows
📈 Other Marketing & SEO Tools to Consider
ConvertKit and Loops aren't the only options. Here are other popular tools in the same space:
Writesonic
AI search visibility and SEO tracking platform
Surfer SEO
Data-driven SEO content optimization platform
Semrush AI
All-in-one SEO and marketing platform with AI
HubSpot AI
AI features for CRM and marketing automation
Hootsuite AI
Social media management with AI content creation
AdCreative.ai
Generate high-converting ad creatives with AI
Frequently Asked Questions
Is ConvertKit better than Loops?
It depends on your needs. ConvertKit offers 6 key features including Visual automations and Landing pages, while Loops provides 6 features including Email automation and User segments. ConvertKit uses a freemium model with a free tier, while Loops is freemium with free access available. Choose based on which features and pricing model align with your requirements.
Is ConvertKit cheaper than Loops?
ConvertKit is cheaper, starting at $9/month compared to Loops's $49/month. Both tools offer free tiers, so you can try each before committing. Always check the official websites for the most current pricing.
Can I use ConvertKit and Loops together?
Yes, many users combine ConvertKit and Loops in their workflow. ConvertKit excels at visual automations, while Loops shines with email automation. Using both allows you to leverage the strengths of each tool, though this means managing two subscriptions — though free tiers can help manage costs.
What's the main difference between ConvertKit and Loops?
While both are marketing & seo tools, ConvertKit emphasizes visual automations, whereas Loops is known for email automation. The best choice depends on your specific workflow and feature priorities.