Flows
Product tours, in-app workflows and surveys rendered through your own custom UI components, billed per tracked user
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flows.shAbout Flows
Flows is a product-adoption platform aimed at teams who find the incumbents in the category too rigid — the founders' own framing is that product adoption tools are bad and they built a better one. The primitives are the familiar set: product tours, workflows that automate what happens at each step of a user journey, in-app surveys, a launchpad, and analytics on all of it. What differentiates it is the component model. Alongside pre-built components, Flows supports custom UI components you author yourself, so an onboarding tour renders in your own design system as a native part of the application rather than as an obviously bolted-on overlay — a distinction that matters for any product with a considered design language. Embeddable components can be inserted inline inside the app rather than only floating above it. The positioning covers user onboarding, feature adoption, product-led growth motions, free-to-paid trial conversion and product marketing campaigns that ship without engineering involvement. Billing is on monthly tracked users with a pay-as-you-go overage, and the free Hobby tier is a real one: 100 MTUs, unlimited workflows and unlimited team members with no credit card, restricted mainly by localhost-only custom components and Flows branding. Paid entry is $30/month, which sits well below the enterprise-quoted incumbents in this space.
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Key Features
Flows Pros & Cons
✅ Pros
- +Custom components avoid the bolted-on look that kills tour completion rates
- +$30/month entry is far below the enterprise-quoted incumbents
- +Unlimited team members even on the free tier
⚠️ Cons
- −Custom components on the free tier are localhost-only, so you cannot ship them
- −MTU billing gets expensive fast for high-traffic consumer products
- −Only two published tiers — the jump to real volume is all overage
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