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Flows Pricing 2026

Complete pricing guide for Flows — plans, costs, and free options.

FreemiumStarting at $30/monthUpdated October 2, 2026

💰 Flows Pricing Overview

Flows uses a freemium pricing model. Free tier available with optional paid upgrades. Current pricing: Pricing is pay-as-you-go on monthly tracked users (MTUs) and starts at $30/month alongside a free-forever tier. Hobby is free for personal development, prototyping and testing: 100 MTUs, no credit card, custom components in preview but localhost only, unlimited workflows, unlimited team members and community support, capped at 10,000 total monthly users. Pro is $30/month flat and includes 600 MTUs, everything in Hobby plus branding removal, full custom components, unlimited total monthly users and priority support with a private Slack channel. Additional MTUs beyond the included allowance start at $0.05 per MTU. Both plans include tours, workflows, surveys, launchpad, analytics and pre-built components.. Flows is a popular productivity tool known for product tours, in-app workflows and surveys rendered through your own custom ui components, billed per tracked user. You can get started with Flows for free and upgrade to a paid plan as your needs grow.

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🔍 Compare Before You Buy

Comparing Flows to similar tools helps you make the best choice for your budget and needs:

PostHog

Freemium

Open-source product analytics with feature flags

Free tier generous limits. Teams usage-based, Enterprise custom

Compare with Flows →

Amplitude

Freemium

Product analytics platform with AI insights, funnels & retention analysis for PLG teams

Free plan + paid from $49/month

Compare with Flows →

Mixpanel

Freemium

Event-based product analytics with AI insights and self-serve exploration

Free plan + paid from $28/month

Compare with Flows →

Flows Plans & Pricing

Most Popular

Pricing is pay-as-you-go on monthly tracked users (MTUs) and starts at

$30/month

Alongside a free-forever tier

Pro is

$30/month

Flat and includes 600 MTUs, everything in Hobby plus branding removal, full custom components, unlimited total monthly users and priority support with a private Slack channel

Additional MTUs beyond the included allowance start at

$0.05

Per MTU

* Pricing information is based on publicly available data and may not reflect current promotions, annual discounts, or regional pricing. Visit the official Flows website for the latest pricing.

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Is Flows Free?

✓Yes, Flows offers a free plan

Flows offers a free tier that lets you try the platform without any payment. The free plan typically includes core features with usage limits. For power users, paid plans unlock additional features and higher usage limits.

Check Flows pricing at the source

The breakdown above is our summary of Flows's published pricing, not a quote. Plans, limits and what each tier includes change without notice — confirm on Flows's own pages before you buy.

Official Flows site ↗

We do not represent Flows and these links are not paid placements.

Is Flows Worth It?

Flows is a freemium productivity tool that offers 6 key features including Product tours, workflows, surveys and a launchpad, Custom UI components so adoption flows match your design system, Embeddable components rendered inline inside your app. Flows is a product-adoption platform aimed at teams who find the incumbents in the category too rigid — the founders' own framing is that product adoption tools are bad and they built a better one. The primitives are the familiar set: product tours, workflows that automate what happens at each step of a user journey, in-app surveys, a launchpad, and analytics on all of it. What differentiates it is the component model. Alongside pre-built components, Flows supports custom UI components you author yourself, so an onboarding tour renders in your own design system as a native part of the application rather than as an obviously bolted-on overlay — a distinction that matters for any product with a considered design language. Embeddable components can be inserted inline inside the app rather than only floating above it. The positioning covers user onboarding, feature adoption, product-led growth motions, free-to-paid trial conversion and product marketing campaigns that ship without engineering involvement. Billing is on monthly tracked users with a pay-as-you-go overage, and the free Hobby tier is a real one: 100 MTUs, unlimited workflows and unlimited team members with no credit card, restricted mainly by localhost-only custom components and Flows branding. Paid entry is $30/month, which sits well below the enterprise-quoted incumbents in this space.

✅ Flows is a good choice if you need:

  • •Product tours, workflows, surveys and a launchpad
  • •Custom UI components so adoption flows match your design system
  • •Embeddable components rendered inline inside your app
  • •Built-in analytics on adoption and completion
  • •Unlimited team members on every plan including the free tier

💡 Value Assessment

With a free tier available, Flows is an easy recommendation for anyone looking to try productivity tools without financial commitment. The paid plans offer good value for power users who need the additional features and higher usage limits.

Flows Key Features

Flows comes packed with features that make it a strong contender in the productivity space. Here's what you get:

1.
Product tours, workflows, surveys and a launchpad

Product tours, workflows, surveys and a launchpad helps you work more efficiently with Flows.

2.
Custom UI components so adoption flows match your design system

Customize Flows to match your specific needs and preferences.

3.
Embeddable components rendered inline inside your app

Embeddable components rendered inline inside your app helps you work more efficiently with Flows.

4.
Built-in analytics on adoption and completion

Data-driven insights help you understand performance and make better decisions.

5.
Unlimited team members on every plan including the free tier

Work together with your team in real-time with built-in collaboration features.

6.
MTU-based pricing with $0.05 per additional tracked user

MTU-based pricing with $0.05 per additional tracked user helps you work more efficiently with Flows.

Flows Alternatives & Their Pricing

Considering alternatives to Flows? Here's how competing tools compare on pricing:

PostHog

Freemium

Open-source product analytics with feature flags

Pricing: Free tier generous limits. Teams usage-based, Enterprise custom

Amplitude

Freemium

Product analytics platform with AI insights, funnels & retention analysis for PLG teams

Pricing: Free (up to 50,000 monthly tracked users). Plus $49/mo, Growth custom, Enterprise custom

Mixpanel

Freemium

Event-based product analytics with AI insights and self-serve exploration

Pricing: Free (up to 20M monthly events). Growth from $28/mo, Enterprise custom

Ready to try Flows?

Visit the official website for the latest pricing and to get started.

Frequently Asked Questions

Is Flows free to use?

Yes, Flows offers a free tier that you can use without paying. Paid plans starting at $30/month unlock additional features and higher usage limits.

How much does Flows cost in 2026?

As of 2026, Flows pricing is: Pricing is pay-as-you-go on monthly tracked users (MTUs) and starts at $30/month alongside a free-forever tier. Hobby is free for personal development, prototyping and testing: 100 MTUs, no credit card, custom components in preview but localhost only, unlimited workflows, unlimited team members and community support, capped at 10,000 total monthly users. Pro is $30/month flat and includes 600 MTUs, everything in Hobby plus branding removal, full custom components, unlimited total monthly users and priority support with a private Slack channel. Additional MTUs beyond the included allowance start at $0.05 per MTU. Both plans include tours, workflows, surveys, launchpad, analytics and pre-built components.. Visit the official Flows website for the most current pricing.

What is the cheapest Flows plan?

The cheapest option is the free tier. If you need premium features, the most affordable paid plan is Pricing is pay-as-you-go on monthly tracked users (MTUs) and starts at at $30/month.

What are the best alternatives to Flows?

Popular alternatives to Flows include PostHog, Amplitude, Mixpanel. Each offers different features and pricing structures. Compare them on AISO Tools to find the best fit for your needs and budget.

Is Flows worth the price?

Flows is well-regarded in the productivity space, offering features like Product tours, workflows, surveys and a launchpad, Custom UI components so adoption flows match your design system, Embeddable components rendered inline inside your app. Whether it's worth the investment depends on your specific needs, usage volume, and budget. The free tier lets you try it before committing to a paid plan.

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