Channel3

About Channel3

Channel3 is an API for agentic commerce that organizes the world's product data so AI agents can reliably search, recommend, and purchase. Its framing is that commerce just got a third channel: in-store, where shelf placement and foot traffic decided outcomes; online, where SEO, ads, and marketplaces did; and now agentic, where customers ask an AI and the agent chooses what to show — meaning the brands that are machine-readable win. The product serves two sides. For developers, the API gives agents instant access to more than 100 million products with real-time prices, deep metadata, and built-in monetization, so a shopping agent does not have to scrape or maintain its own catalog pipeline. For brands, Channel3 makes an existing catalog machine-readable and distributes it to the AI platforms where customers are already asking, which is the practical version of getting recommended by AI search rather than optimizing for a search engine results page. The company cites Stripe's finding that 58% of consumers have used AI to shop, Adobe's 4,700% year-over-year increase in AI-driven retail traffic, and McKinsey's $3–5T projection for agentic commerce revenue by 2030. Channel3 raised $6M and has been recognized in the Awin Power 100. Developers can try the API for free.

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