Optux AI

About Optux AI

Optux AI is an experimentation platform that runs A/B tests, split tests, SEO patches and audience personalisation through a Cloudflare Worker rather than a client-side script, which is what lets it change server-rendered HTML without the flicker and SEO penalties of the usual JavaScript-injection approach. Installation is automatic against a connected Cloudflare account, or manual if you prefer to deploy the Worker yourself, and the vendor will host the account for teams that do not have one. Four experiment types are supported: A/B testing individual elements, split testing entirely different page versions, SEO patching that applies temporary H1 and meta-description changes without waiting for a release, and real-time personalisation that serves different content to different audiences. Editing happens in either a visual editor or a code editor, with SPA support for React, Vue and Svelte and import from Figma. Targeting covers UTM parameters, country, browser, device, operating system, GA4 audiences and new-versus-returning visitors, with IP, cookie, time-based and behavioural targeting marked coming soon. Traffic allocation is adjustable from 5% to 100% with multi-armed-bandit auto-allocation available, and results integrate with GA4, Segment, Mixpanel, Matomo, Heap and Hotjar. Winning variants can be deployed permanently rather than left running as an experiment indefinitely, and the plan comparison publishes which targeting modes are shipped versus still marked coming soon. G2 rating is 4.8.

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