Articos
Synthetic user research for audience insight, messaging tests and landing-page A/B tests, validated at 86% across 46 studies
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articos.comAbout Articos
Articos runs synthetic user research: rather than recruiting participants, it simulates a defined audience and interviews it, covering strategic audience research, messaging tests across variants and A/B tests of landing pages. The obvious objection to synthetic respondents is whether they predict real ones, and the vendor answers it directly by publishing a validation figure — 86% agreement, benchmarked against Nielsen Norman Group across forty-six studies — and putting it in the page title rather than in a footnote. That is the number a buyer should interrogate first, and it is at least disclosed. The positioning is for agencies, consultants and SaaS teams making go-to-market bets who cannot justify a research firm's timeline or budget for each one, and the pricing page draws that comparison in figures: $50,000–$100,000 a year for an enterprise research firm, $5,000–$30,000 per traditional research project, against $47–$119 a month or $29 on demand, with results in under thirty minutes instead of weeks. The commercial structure supports both patterns of use — monthly plans for teams running ongoing research, and one-time research packs for a single project with no commitment. White-label delivery and enterprise-grade report sharing are on the higher tier for agencies delivering to clients. Industry pages for agencies, SaaS teams and consultants describe how each uses the same research surface.
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