Amplitude Pricing 2026
Complete pricing guide for Amplitude — plans, costs, and free options.
💰 Amplitude Pricing Overview
Amplitude uses a freemium pricing model. Free tier available with optional paid upgrades. Current pricing: Free (up to 50,000 monthly tracked users). Plus $49/mo, Growth custom, Enterprise custom. Amplitude is a popular analytics & bi tool known for product analytics platform with ai insights, funnels & retention analysis for plg teams. You can get started with Amplitude for free and upgrade to a paid plan as your needs grow.
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🔍 Compare Before You Buy
Comparing Amplitude to similar tools helps you make the best choice for your budget and needs:
Mixpanel
FreemiumEvent-based product analytics with AI insights and self-serve exploration
Free plan + paid from $28/month
Compare with Amplitude →PostHog
FreemiumOpen-source product analytics with feature flags
Free tier generous limits. Teams usage-based, Enterprise custom
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Amplitude Plans & Pricing
Free
Up to 50,000 monthly tracked users
Plus
Enterprise
Custom
* Pricing information is based on publicly available data and may not reflect current promotions, annual discounts, or regional pricing. Visit the official Amplitude website for the latest pricing.
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Claim Now →Is Amplitude Free?
Amplitude offers a free tier that lets you try the platform without any payment. The free plan typically includes core features with usage limits. For power users, paid plans unlock additional features and higher usage limits.
Check Amplitude pricing at the source
The breakdown above is our summary of Amplitude's published pricing, not a quote. Plans, limits and what each tier includes change without notice — confirm on Amplitude's own pages before you buy.
Official Amplitude site ↗We do not represent Amplitude and these links are not paid placements.
Is Amplitude Worth It?
Amplitude is a freemium analytics & bi tool that offers 8 key features including Event tracking and user behavior analysis, Funnel analysis with AI-detected drop-off reasons, Retention and cohort analysis. Amplitude is a leading product analytics platform that helps teams understand how users actually behave in their apps and websites. It tracks events, builds funnels, retention charts, and cohort analyses — then uses AI to surface anomalies, predict churn, and recommend the highest-impact product changes. Used by 3,500+ companies including Peloton, PayPal, and Walmart, Amplitude is the gold standard for product-led growth analytics.
✅ Amplitude is a good choice if you need:
- •Event tracking and user behavior analysis
- •Funnel analysis with AI-detected drop-off reasons
- •Retention and cohort analysis
- •AI anomaly detection and forecast
- •Session replay integration
💡 Value Assessment
With a free tier available, Amplitude is an easy recommendation for anyone looking to try analytics & bi tools without financial commitment. The paid plans offer good value for power users who need the additional features and higher usage limits.
Amplitude Key Features
Amplitude comes packed with features that make it a strong contender in the analytics & bi space. Here's what you get:
Event tracking and user behavior analysis helps you work more efficiently with Amplitude.
Funnel analysis with AI-detected drop-off reasons analyses existing content in Amplitude; it does not generate new content.
Retention and cohort analysis helps you work more efficiently with Amplitude.
AI anomaly detection and forecast analyses existing content in Amplitude; it does not generate new content.
Connect with your existing tools and services for a unified workflow.
Feature flags and A/B experimentation helps you work more efficiently with Amplitude.
Customize Amplitude to match your specific needs and preferences.
Data-driven insights help you understand performance and make better decisions.
Amplitude Alternatives & Their Pricing
Considering alternatives to Amplitude? Here's how competing tools compare on pricing:
Mixpanel
FreemiumEvent-based product analytics with AI insights and self-serve exploration
Pricing: Free (up to 20M monthly events). Growth from $28/mo, Enterprise custom
PostHog
FreemiumOpen-source product analytics with feature flags
Pricing: Free tier generous limits. Teams usage-based, Enterprise custom
Ready to try Amplitude?
Visit the official website for the latest pricing and to get started.
Frequently Asked Questions
Is Amplitude free to use?
Yes, Amplitude offers a free tier that you can use without paying. Paid plans starting at $49/month unlock additional features and higher usage limits.
How much does Amplitude cost in 2026?
As of 2026, Amplitude pricing is: Free (up to 50,000 monthly tracked users). Plus $49/mo, Growth custom, Enterprise custom. Visit the official Amplitude website for the most current pricing.
What is the cheapest Amplitude plan?
The cheapest option is the free tier. If you need premium features, the most affordable paid plan is Plus at $49/month.
Does Amplitude offer enterprise pricing?
Yes, Amplitude lists an enterprise or custom-priced plan. Contact their sales team for a quote.
What are the best alternatives to Amplitude?
Popular alternatives to Amplitude include Mixpanel, PostHog. Each offers different features and pricing structures. Compare them on AISO Tools to find the best fit for your needs and budget.
Is Amplitude worth the price?
Amplitude is well-regarded in the analytics space, offering features like Event tracking and user behavior analysis, Funnel analysis with AI-detected drop-off reasons, Retention and cohort analysis. Whether it's worth the investment depends on your specific needs, usage volume, and budget. The free tier lets you try it before committing to a paid plan.
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