Clay Pricing 2026
Complete pricing guide for Clay — plans, costs, and free options.
💰 Clay Pricing Overview
Clay uses a freemium pricing model. Free tier available with optional paid upgrades. Current pricing: Free (100 credits/mo). Starter $149/mo, Explorer $349/mo, Pro $800/mo, Enterprise custom. Clay is a popular marketing & seo tool known for ai data enrichment and outreach for gtm teams. You can get started with Clay for free and upgrade to a paid plan as your needs grow.
🔍 Compare Before You Buy
Comparing Clay to similar tools helps you make the best choice for your budget and needs:
Apollo
FreemiumAI sales intelligence — 275M+ contacts with engagement tools
Free plan + paid from $49/user/month
Compare with Clay →Lusha
FreemiumB2B contact data for sales prospecting
Free plan + paid from $49/user/month
Compare with Clay →ZoomInfo
PaidEnterprise B2B database and sales intelligence
Custom pricing. Professional, Advanced, and Elite tiers available
Compare with Clay →Complete Your Marketing Stack
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Clay Plans & Pricing
Free
(100 credits/mo)
Starter
Explorer
Pro
Enterprise
custom
* Pricing information is based on publicly available data and may not reflect current promotions, annual discounts, or regional pricing. Visit the official Clay website for the latest pricing.
Is Clay Free?
Clay offers a free tier that lets you try the platform without any payment. The free plan typically includes core features with usage limits. For power users, paid plans unlock additional features, higher limits, and priority support.
Clay Feature Comparison
Here's how Clay's key features are typically distributed across pricing tiers. Feature availability is estimated based on common SaaS patterns — check the official site for exact tier details.
| Feature | Free | Starter | Explorer | Pro | Enterprise |
|---|---|---|---|---|---|
| 100+ data providers | ◐ | ✓ | ✓ | ✓ | ✓ |
| AI message writing | ◐ | ✓ | ✓ | ✓ | ✓ |
| Waterfall enrichment | ◐ | ✓ | ✓ | ✓ | ✓ |
| CRM integrations | — | ✓ | ✓ | ✓ | ✓ |
| Custom formulas | — | ◐ | ✓ | ✓ | ✓ |
| Team workspaces | — | ◐ | ◐ | ✓ | ✓ |
| API access | — | — | ◐ | ✓ | ✓ |
✓ = Full access · ◐ = Limited · — = Not available. Feature availability is estimated and may vary.
Is Clay Worth It?
Clay is a freemium marketing & seo tool that offers 7 key features including 100+ data providers, AI message writing, Waterfall enrichment. AI-powered data enrichment and outreach platform for go-to-market teams. Clay combines 100+ data providers into a single spreadsheet-like interface, enabling sales teams to build targeted lead lists, enrich contact data, and craft personalized outreach at scale using AI.
✅ Clay is a good choice if you need:
- •100+ data providers
- •AI message writing
- •Waterfall enrichment
- •CRM integrations
- •Custom formulas
💡 Value Assessment
With a free tier available, Clay is an easy recommendation for anyone looking to try marketing & seo tools without financial commitment. The paid plans offer good value for power users who need the additional features and higher usage limits.
Clay Key Features
Clay comes packed with features that make it a strong contender in the marketing & seo space. Here's what you get:
Available in the free plan with limits — 100+ data providers helps you work more efficiently with Clay.
Powered by advanced AI models, Clay delivers intelligent content generation capabilities.
Available in the free plan with limits — Waterfall enrichment helps you work more efficiently with Clay.
Connect with your existing tools and services for a unified workflow.
Customize Clay to match your specific needs and preferences.
Work together with your team in real-time with built-in collaboration features.
Integrate Clay into your own applications and workflows via the API.
Clay Alternatives & Their Pricing
Considering alternatives to Clay? Here's how competing tools compare on pricing:
Apollo
FreemiumAI sales intelligence — 275M+ contacts with engagement tools
Pricing: Free tier. Basic $49/user/mo, Professional $79/user/mo, Organization $149/user/mo
Lusha
FreemiumB2B contact data for sales prospecting
Pricing: Free tier (5 credits/mo). Pro $49/user/mo, Premium $79/user/mo, Scale custom
ZoomInfo
PaidEnterprise B2B database and sales intelligence
Pricing: Custom pricing. Professional, Advanced, and Elite tiers available
Ready to try Clay?
Visit the official website for the latest pricing and to get started.
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Get a Sponsored Badge →Frequently Asked Questions
Is Clay free to use?
Yes, Clay offers a free tier that you can use without paying. Paid plans starting at $149/month unlock additional features and higher usage limits.
How much does Clay cost in 2026?
As of 2026, Clay pricing is: Free (100 credits/mo). Starter $149/mo, Explorer $349/mo, Pro $800/mo, Enterprise custom. Pricing may vary based on billing cycle (monthly vs annual) and region. Visit the official Clay website for the most current pricing.
What is the cheapest Clay plan?
The cheapest option is the free tier. If you need premium features, the most affordable paid plan is Starter at $149/month.
Does Clay offer enterprise pricing?
Yes, Clay offers custom enterprise pricing with features like dedicated support, custom integrations, enhanced security, and volume discounts. Contact their sales team for a personalized quote.
What are the best alternatives to Clay?
Popular alternatives to Clay include Apollo, Lusha, ZoomInfo. Each offers different features and pricing structures. Compare them on AISO Tools to find the best fit for your needs and budget.
Is Clay worth the price?
Clay is well-regarded in the marketing space, offering features like 100+ data providers, AI message writing, Waterfall enrichment. Whether it's worth the investment depends on your specific needs, usage volume, and budget. The free tier lets you try it before committing to a paid plan.