Clay Pricing 2026
Complete pricing guide for Clay — plans, costs, and features compared.
💰 Clay Pricing Overview
Clay uses a paid pricing model. Requires a paid subscription or one-time purchase. Current pricing: Starter $149/mo, Explorer $349/mo, Pro $800/mo, Enterprise custom. Clay is a popular business & finance tool known for ai data enrichment and outbound platform for gtm teams. Clay requires a paid subscription to access its features.
🔍 Compare Before You Buy
See all 4 alternatives →Comparing Clay to similar tools helps you make the best choice for your budget and needs:
Apollo
FreemiumAI sales intelligence — 275M+ contacts with engagement tools
Free plan + paid from $49/user/month
Compare with Clay →ZoomInfo
PaidEnterprise B2B database and sales intelligence
Custom pricing. Professional, Advanced, and Elite tiers available
Compare with Clay →Lusha
FreemiumB2B contact data for sales prospecting
Free plan + paid from $49/user/month
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Clay Plans & Pricing
Starter
Explorer
Pro
Enterprise
custom
* Pricing information is based on publicly available data and may not reflect current promotions, annual discounts, or regional pricing. Visit the official Clay website for the latest pricing.
Is Clay Free?
Clay does not currently offer a free plan. All users need a paid subscription to access the platform. Plans start at $149/month. However, Clay may offer a free trial or money-back guarantee — check their website for current promotions. If you're looking for a free alternative, explore the alternatives section below.
Clay Feature Comparison
Here's how Clay's key features are typically distributed across pricing tiers. Feature availability is estimated based on common SaaS patterns — check the official site for exact tier details.
| Feature | Starter | Explorer | Pro | Enterprise |
|---|---|---|---|---|
| 100+ data enrichment sources | ✓ | ✓ | ✓ | ✓ |
| AI prospect research | ✓ | ✓ | ✓ | ✓ |
| Waterfall enrichment | ◐ | ✓ | ✓ | ✓ |
| Personalized messaging at scale | ◐ | ✓ | ✓ | ✓ |
| CRM integration | — | ◐ | ✓ | ✓ |
| Custom workflow tables | — | — | ◐ | ✓ |
✓ = Full access · ◐ = Limited · — = Not available. Feature availability is estimated and may vary.
Is Clay Worth It?
Clay is a premium business & finance tool that offers 6 key features including 100+ data enrichment sources, AI prospect research, Waterfall enrichment. AI-powered data enrichment and outbound platform for go-to-market teams. Clay connects to 100+ data sources to build targeted prospect lists, enrich contacts with AI research, and automate personalized outreach at scale.
✅ Clay is a good choice if you need:
- •100+ data enrichment sources
- •AI prospect research
- •Waterfall enrichment
- •Personalized messaging at scale
- •CRM integration
💡 Value Assessment
As a paid tool, Clay justifies its price through professional-grade features and reliability. If you regularly need 100+ data enrichment sources, the investment can pay for itself through time savings and improved output quality.
Clay Key Features
Clay comes packed with features that make it a strong contender in the business & finance space. Here's what you get:
100+ data enrichment sources helps you work more efficiently with Clay.
Powered by advanced AI models, Clay delivers intelligent content generation capabilities.
Waterfall enrichment helps you work more efficiently with Clay.
Customize Clay to match your specific needs and preferences.
Connect with your existing tools and services for a unified workflow.
Customize Clay to match your specific needs and preferences.
Clay Alternatives & Their Pricing
Considering alternatives to Clay? Here's how competing tools compare on pricing:
Apollo
FreemiumAI sales intelligence — 275M+ contacts with engagement tools
Pricing: Free tier. Basic $49/user/mo, Professional $79/user/mo, Organization $149/user/mo
ZoomInfo
PaidEnterprise B2B database and sales intelligence
Pricing: Custom pricing. Professional, Advanced, and Elite tiers available
Lusha
FreemiumB2B contact data for sales prospecting
Pricing: Free tier (5 credits/mo). Pro $49/user/mo, Premium $79/user/mo, Scale custom
Clearbit
FreemiumB2B data enrichment and intelligence platform
Pricing: Free tier for HubSpot users. Business plans custom pricing
Ready to try Clay?
Visit the official website for the latest pricing and to get started.
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Get a Sponsored Badge →Frequently Asked Questions
Is Clay free to use?
Clay is a paid tool with plans starting at $149/month. There is no free tier available, though some paid plans may include a trial period.
How much does Clay cost in 2026?
As of 2026, Clay pricing is: Starter $149/mo, Explorer $349/mo, Pro $800/mo, Enterprise custom. Pricing may vary based on billing cycle (monthly vs annual) and region. Visit the official Clay website for the most current pricing.
What is the cheapest Clay plan?
The most affordable Clay plan is Starter at $149/month.
Does Clay offer enterprise pricing?
Yes, Clay offers custom enterprise pricing with features like dedicated support, custom integrations, enhanced security, and volume discounts. Contact their sales team for a personalized quote.
What are the best alternatives to Clay?
Popular alternatives to Clay include Apollo, ZoomInfo, Lusha. Each offers different features and pricing structures. Compare them on AISO Tools to find the best fit for your needs and budget.
Is Clay worth the price?
Clay is well-regarded in the business space, offering features like 100+ data enrichment sources, AI prospect research, Waterfall enrichment. Whether it's worth the investment depends on your specific needs, usage volume, and budget. Consider starting with a trial if available to evaluate the platform.