Apollo Pricing 2026
Complete pricing guide for Apollo — plans, costs, and free options.
💰 Apollo Pricing Overview
Apollo uses a freemium pricing model. Free tier available with optional paid upgrades. Current pricing: Free tier. Basic $49/user/mo, Professional $79/user/mo, Organization $149/user/mo. Apollo is a popular business & finance tool known for ai sales intelligence — 275m+ contacts with engagement tools. You can get started with Apollo for free and upgrade to a paid plan as your needs grow.
Does ChatGPT recommend your AI tool?
Before you compare plans: does ChatGPT name Apollo when someone asks for a business & finance recommendation? Run a free AI-visibility scan on any tool — 5 prompt angles, ~30 seconds, no signup, no card.
🔍 Compare Before You Buy
See all 4 alternatives →Comparing Apollo to similar tools helps you make the best choice for your budget and needs:
Clay
FreemiumAI data enrichment and outreach for GTM teams
Free plan + paid from $149/month
Compare with Apollo →ZoomInfo
PaidEnterprise B2B database and sales intelligence
Custom pricing. Professional, Advanced, and Elite tiers available
Compare with Apollo →Lusha
FreemiumB2B contact data for sales prospecting
Free plan + paid from $49/user/month
Compare with Apollo →Complete Your Business Stack
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Apollo Plans & Pricing
Free
Basic
Professional
Organization
* Pricing information is based on publicly available data and may not reflect current promotions, annual discounts, or regional pricing. Visit the official Apollo website for the latest pricing.
Is Apollo your tool?
Claim it to take a capped slot in Business & Finance — each category sells a fixed number — so your row ranks above every free tool in it, and above the 4 alternatives we list for Apollo, with a Featured badge.
Claim Now →Is Apollo Free?
Apollo offers a free tier that lets you try the platform without any payment. The free plan typically includes core features with usage limits. For power users, paid plans unlock additional features and higher usage limits.
Check Apollo pricing at the source
The breakdown above is our summary of Apollo's published pricing, not a quote. Plans, limits and what each tier includes change without notice — confirm on Apollo's own pages before you buy.
Official Apollo site ↗We do not represent Apollo and these links are not paid placements.
Is Apollo Worth It?
Apollo is a freemium business & finance tool that offers 6 key features including 275M+ contact database, AI email sequences, Built-in dialer. All-in-one sales intelligence and engagement platform with AI-powered prospecting. Apollo provides a database of 275M+ contacts, email and calling tools, and AI-assisted outreach sequences for B2B sales teams.
✅ Apollo is a good choice if you need:
- •275M+ contact database
- •AI email sequences
- •Built-in dialer
- •Intent signals
- •Lead scoring
💡 Value Assessment
With a free tier available, Apollo is an easy recommendation for anyone looking to try business & finance tools without financial commitment. The paid plans offer good value for power users who need the additional features and higher usage limits.
Apollo Key Features
Apollo comes packed with features that make it a strong contender in the business & finance space. Here's what you get:
275M+ contact database helps you work more efficiently with Apollo.
AI email sequences helps you work more efficiently with Apollo.
Built-in dialer helps you work more efficiently with Apollo.
Intent signals helps you work more efficiently with Apollo.
Lead scoring helps you work more efficiently with Apollo.
Connect with your existing tools and services for a unified workflow.
Apollo Alternatives & Their Pricing
Considering alternatives to Apollo? Here's how competing tools compare on pricing:
Clay
FreemiumAI data enrichment and outreach for GTM teams
Pricing: Free (100 credits/mo). Starter $149/mo, Explorer $349/mo, Pro $800/mo, Enterprise custom
ZoomInfo
PaidEnterprise B2B database and sales intelligence
Pricing: Custom pricing. Professional, Advanced, and Elite tiers available
Lusha
FreemiumB2B contact data for sales prospecting
Pricing: Free tier (5 credits/mo). Pro $49/user/mo, Premium $79/user/mo, Scale custom
Clearbit
FreemiumB2B data enrichment and intelligence platform
Pricing: Free tier for HubSpot users. Business plans custom pricing
Ready to try Apollo?
Visit the official website for the latest pricing and to get started.
Frequently Asked Questions
Is Apollo free to use?
Yes, Apollo offers a free tier that you can use without paying. Paid plans starting at $49/user/month unlock additional features and higher usage limits.
How much does Apollo cost in 2026?
As of 2026, Apollo pricing is: Free tier. Basic $49/user/mo, Professional $79/user/mo, Organization $149/user/mo. Visit the official Apollo website for the most current pricing.
What is the cheapest Apollo plan?
The cheapest option is the free tier. If you need premium features, the most affordable paid plan is Basic at $49/user/month.
What are the best alternatives to Apollo?
Popular alternatives to Apollo include Clay, ZoomInfo, Lusha. Each offers different features and pricing structures. Compare them on AISO Tools to find the best fit for your needs and budget.
Is Apollo worth the price?
Apollo is well-regarded in the business space, offering features like 275M+ contact database, AI email sequences, Built-in dialer. Whether it's worth the investment depends on your specific needs, usage volume, and budget. The free tier lets you try it before committing to a paid plan.
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