Apollo Pricing 2026
Complete pricing guide for Apollo — plans, costs, and free options.
💰 Apollo Pricing Overview
Apollo uses a freemium pricing model. Free tier available with optional paid upgrades. Current pricing: Free tier. Basic $49/user/mo, Professional $79/user/mo, Organization $149/user/mo. Apollo is a popular business & finance tool known for ai sales intelligence — 275m+ contacts with engagement tools. You can get started with Apollo for free and upgrade to a paid plan as your needs grow.
🔍 Compare Before You Buy
See all 4 alternatives →Comparing Apollo to similar tools helps you make the best choice for your budget and needs:
Clay
PaidAI data enrichment and outbound platform for GTM teams
Starting at $149/month
Compare with Apollo →ZoomInfo
PaidEnterprise B2B database and sales intelligence
Custom pricing. Professional, Advanced, and Elite tiers available
Compare with Apollo →Lusha
FreemiumB2B contact data for sales prospecting
Free plan + paid from $49/user/month
Compare with Apollo →Complete Your AI Tool Stack
Apollo users also rely on these tools to enhance their workflow:
ElevenLabs
Try FreeUltra-realistic AI voiceovers
Add professional narration to your videos
Murf.ai
Try FreeStudio-quality AI voices
Create voiceovers in 120+ voices
AdCreative.ai
Try FreeAI-powered ad creatives
Generate marketing visuals in seconds
💰 Affiliate disclosure: We may earn a commission if you sign up through these links at no extra cost to you.
Apollo Plans & Pricing
Free
Basic
Professional
Organization
* Pricing information is based on publicly available data and may not reflect current promotions, annual discounts, or regional pricing. Visit the official Apollo website for the latest pricing.
Is Apollo Free?
Apollo offers a free tier that lets you try the platform without any payment. The free plan typically includes core features with usage limits. For power users, paid plans unlock additional features, higher limits, and priority support.
Apollo Feature Comparison
Here's how Apollo's key features are typically distributed across pricing tiers. Feature availability is estimated based on common SaaS patterns — check the official site for exact tier details.
| Feature | Free | Basic | Professional | Organization |
|---|---|---|---|---|
| 275M+ contact database | ◐ | ✓ | ✓ | ✓ |
| AI email sequences | ◐ | ✓ | ✓ | ✓ |
| Built-in dialer | ◐ | ✓ | ✓ | ✓ |
| Intent signals | — | ✓ | ✓ | ✓ |
| Lead scoring | — | ◐ | ✓ | ✓ |
| CRM integration (Salesforce, HubSpot) | — | — | ◐ | ✓ |
✓ = Full access · ◐ = Limited · — = Not available. Feature availability is estimated and may vary.
Is Apollo Worth It?
Apollo is a freemium business & finance tool that offers 6 key features including 275M+ contact database, AI email sequences, Built-in dialer. All-in-one sales intelligence and engagement platform with AI-powered prospecting. Apollo provides a database of 275M+ contacts, email and calling tools, and AI-assisted outreach sequences for B2B sales teams.
✅ Apollo is a good choice if you need:
- •275M+ contact database
- •AI email sequences
- •Built-in dialer
- •Intent signals
- •Lead scoring
💡 Value Assessment
With a free tier available, Apollo is an easy recommendation for anyone looking to try business & finance tools without financial commitment. The paid plans offer good value for power users who need the additional features and higher usage limits.
Apollo Key Features
Apollo comes packed with features that make it a strong contender in the business & finance space. Here's what you get:
Available in the free plan with limits — 275M+ contact database helps you work more efficiently with Apollo.
Powered by advanced AI models, Apollo delivers intelligent content generation capabilities.
Available in the free plan with limits — Built-in dialer helps you work more efficiently with Apollo.
Available in the free plan with limits — Intent signals helps you work more efficiently with Apollo.
Available in the free plan with limits — Lead scoring helps you work more efficiently with Apollo.
Connect with your existing tools and services for a unified workflow.
Apollo Alternatives & Their Pricing
Considering alternatives to Apollo? Here's how competing tools compare on pricing:
Clay
PaidAI data enrichment and outbound platform for GTM teams
Pricing: Starter $149/mo, Explorer $349/mo, Pro $800/mo, Enterprise custom
ZoomInfo
PaidEnterprise B2B database and sales intelligence
Pricing: Custom pricing. Professional, Advanced, and Elite tiers available
Lusha
FreemiumB2B contact data for sales prospecting
Pricing: Free tier (5 credits/mo). Pro $49/user/mo, Premium $79/user/mo, Scale custom
Clearbit
FreemiumB2B data enrichment and intelligence platform
Pricing: Free tier for HubSpot users. Business plans custom pricing
Ready to try Apollo?
Visit the official website for the latest pricing and to get started.
✨ Want featured placement for Apollo? Get a Sponsored badge and priority visibility.
Get a Sponsored Badge →Frequently Asked Questions
Is Apollo free to use?
Yes, Apollo offers a free tier that you can use without paying. Paid plans starting at $49/user/month unlock additional features and higher usage limits.
How much does Apollo cost in 2026?
As of 2026, Apollo pricing is: Free tier. Basic $49/user/mo, Professional $79/user/mo, Organization $149/user/mo. Pricing may vary based on billing cycle (monthly vs annual) and region. Visit the official Apollo website for the most current pricing.
What is the cheapest Apollo plan?
The cheapest option is the free tier. If you need premium features, the most affordable paid plan is Basic at $49/user/month.
What are the best alternatives to Apollo?
Popular alternatives to Apollo include Clay, ZoomInfo, Lusha. Each offers different features and pricing structures. Compare them on AISO Tools to find the best fit for your needs and budget.
Is Apollo worth the price?
Apollo is well-regarded in the business space, offering features like 275M+ contact database, AI email sequences, Built-in dialer. Whether it's worth the investment depends on your specific needs, usage volume, and budget. The free tier lets you try it before committing to a paid plan.