Luma AI Pricing 2026: Plus, Pro & Ultra Credit Plans
Three individual tiers separated by credits alone — $30, $90 and $300 a month. The hard part is not choosing a plan, it is working out what a credit costs you once Luma is routing work across a dozen different models.
💰 Quick Pricing Summary
Plus: $30/month ($300 yearly) — 10,000 credits, Luma and third-party image and video models, commercial use, guest collaborator edit access. Pro: $90/month ($900 yearly) — 40,000 credits, 4× usage with Luma Agents. Ultra: $300/month ($3,000 yearly) — 150,000 credits, 15× agent usage. Team / Enterprise: contact sales — shared credits, SSO, usage analytics.
Yearly billing saves up to 20%. Every individual tier has the same capabilities; you are buying throughput, not features.
Do you need generation, or the edit around it?
Luma generates and refines; it is not a timeline editor. If the deliverable needs subtitles, resizing for four platforms and a stock library, a browser editor covers more of the job for a fraction of $30.
Luma AI Plans Compared
| Feature | Plus | Pro | Ultra | Team |
|---|---|---|---|---|
| Monthly Price | $30 | $90 | $300 | Contact us |
| Billed Yearly | $300 | $900 | $3,000 | Negotiated |
| Credits Included | 10,000 | 40,000 | 150,000 | Shared pool |
| Luma + Third-Party Models | Yes | Yes | Yes | Yes |
| Commercial Use | Yes | Yes | Yes | Yes |
| Luma Agents Usage | Base | 4× | 15× | Custom |
| Guest Collaborator Edit Access | Yes | Yes | Yes | Yes |
| Shared Team Credits | No | No | No | Yes |
| Projects & Team-Wide Sharing | No | No | No | Yes |
| Usage Analytics & SSO | No | No | No | Yes |
| Custom Fine-Tuning | No | No | No | Enterprise |
Prices and credit allowances verified August 2026 on Luma's pricing page. Credit cost per generation varies by model and is the number that decides your real spend — check current rates on lumalabs.ai/pricing before committing to a year.
Understanding Each Plan
Plus — $30/month ($300 yearly), 10,000 credits
The entry tier and, importantly, the tier where commercial use begins. There is no cheaper way to use Luma output in paid work.
What you get:
- 10,000 credits a month
- Luma's own models plus routed third-party image and video models
- Commercial use rights
- Edit access for guest collaborators
Where it runs out:
- Iterating heavily on premium video models — the expensive generations
- Leaning on the agents, which multiply generations per instruction
- Any week where you are exploring rather than executing
Pro — $90/month ($900 yearly), 40,000 credits
Four times the price for four times the credits and four times the agent usage — a straight-line scale, not a feature upgrade. Buy it when you have measured that Plus is not enough, not in anticipation.
Worth it when:
- Generation is a daily part of the job, not a weekly one
- You use the agents to run several directions in parallel
- You ran out of credits mid-month on Plus more than once
Skip it when:
- You have never actually exhausted 10,000 credits
- Your bottleneck is editing and assembly, not generation
Ultra — $300/month ($3,000 yearly), 150,000 credits
A production-volume tier. At 15× agent usage this is aimed at people generating campaign-scale asset sets, not at individuals with an expensive hobby.
- 150,000 credits — 15× the Plus allowance for 10× the price
- 15× agent usage for parallel creative directions
- Rational when a single campaign needs dozens of variants per asset
- Compare against Team before buying two of these
Team & Enterprise — contact sales
The tier that fixes the individual plans' worst property: stranded credits. Everything else Team adds is organisational.
- Shared team credits — one pool instead of unusable per-person balances
- Member management, projects and team-wide sharing
- Usage analytics and SSO
- Enterprise adds commitments, dedicated training and custom fine-tuning
What the Pricing Page Doesn't Tell You
A credit is not a fixed unit of work
Luma routes across its own Ray models and third-party ones, and each has a different credit cost per generation. “10,000 credits” only becomes a number of videos once you know which model you will actually use.
Agents multiply spend by design
The whole pitch is agents advancing several directions at once. That is genuinely useful and it is also several generations per instruction. Higher tiers advertise 4× and 15× agent usage precisely because agents are how allowances disappear.
Individual credits do not pool
Three people on Plus have three separate 10,000-credit balances, and the one who runs dry cannot borrow from the two who did not. Shared credits are a Team feature, which is why small studios often outgrow individual plans faster than the volume suggests.
The product is not what it was famous for
Luma built its name on NeRF 3D capture and now sells creative agents across image, video and audio. If you are subscribing on the strength of a two-year-old recommendation, confirm the specific feature you want still exists.
Which Luma AI Plan Should You Pick?
Choose Plus ($30/mo) if:
- You are evaluating Luma properly for the first time
- You generate for client or commercial work occasionally
- You want model access without committing to volume
Choose Pro ($90/mo) if:
- You have measurably run out of credits on Plus
- The agents are central to how you work, not a novelty
- Generation happens most days
Choose Ultra ($300/mo) if:
- Campaign-scale variant sets are the normal output
- You need 15× agent throughput for parallel directions
- Waiting on credits costs more than the subscription
Talk to sales about Team if:
- Three or more people generate regularly
- Stranded per-person credit balances are already annoying you
- You need SSO, shared projects or usage visibility
Not sure? Buy one month of Plus and generate the shot you actually need, on the model you actually want, ten times. Divide 10,000 by what those ten cost — that is your real monthly capacity, and it decides the tier better than any plan table.
Frequently Asked Questions
How much does Luma AI cost per month?
What do Luma AI credits actually buy?
Does Luma AI have a free plan?
What is the difference between Luma Plus, Pro and Ultra?
Can I use Luma AI output commercially?
When should a team pay for Luma Team instead of individual plans?
Is Luma AI still a 3D capture tool?
Is Luma AI cheaper than Runway?
Related Resources
Luma AI Review 2026
What the generations look like once they are in a real edit.
Luma AI vs Runway
The comparison most people are actually running.
Runway Pricing 2026
The other credit-metered generator, priced side by side.
Kling Pricing 2026
One of the models Luma routes to — worth pricing direct.
VEED Pricing 2026
The editing half of the workflow, at a tenth of the price.
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See Luma AI Plans →Plus is $30/month with 10,000 credits. Yearly billing saves up to 20%.
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