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Frase Pricing 2026: Solo, Basic & Team Plans Explained

What Frase charges for — research documents, not words — why the entry plan empties faster than its allowance implies, and whether the AI writing add-on belongs in your monthly number.

Updated August 20268 min read

💰 Quick Pricing Summary

Solo: around $15/month — one user, a small monthly document allowance. Basic: around $45/month — a much larger allowance for a working content programme. Team: around $115/month — multiple seats and shared work. AI writing add-on: sold separately on the lower tiers and easy to forget when budgeting.

The unit is the document: one keyword's worth of SERP research and outline analysis. Opening it spends the credit — publishing has nothing to do with it.

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Is research the gap, or is it drafting?

Frase is priced as a research-and-brief tool with writing bolted on. If producing drafts at volume is the actual bottleneck, a writing tool solves more of it for similar money.

Surfer SEO Pricing
The pricier, broader on-page optimisation suite
Copy.ai Pricing
If drafting volume is the real constraint

Frase Plans Compared

FeatureSoloBasicTeamEnterprise
Monthly Price~$15~$45~$115Custom
Billed AnnuallyDiscountedDiscountedDiscountedNegotiated
Documents / MonthSmallLargeLargeCustom
User Seats11SeveralCustom
SERP Research & Competitor OutlinesYesYesYesYes
Content Brief BuilderYesYesYesYes
Topic Score / OptimisationYesYesYesYes
AI Writing WordsLimitedLimitedLimitedCustom
Unlimited AI Add-OnPaid extraPaid extraPaid extraNegotiated
Google Search Console IntegrationLimitedYesYesYes
Shared Documents & CollaborationNoNoYesYes

Pricing as of August 2026 and rounded. Frase adjusts document allowances and how the AI add-on is packaged fairly often — check frase.io/pricing for the current numbers before you subscribe.

Understanding Each Plan

Solo — around $15/month

The cheapest real entry into SERP-driven content research, and the reason Frase keeps a following among solo operators. The whole feature set is here; the allowance is what you are buying up from.

What you get:

  • Full SERP research and competitor outline extraction
  • The brief builder and topic scoring
  • A small monthly document allowance
  • A limited AI word budget for drafting

Where it pinches:

  • Exploring keyword angles eats the allowance before you write
  • One seat — a writer and an editor cannot both work in it
  • Serious drafting needs the paid AI add-on on top

Basic — around $45/month

The plan for an actual content programme. Roughly triple Solo's price for considerably more than triple the allowance, which is the case for upgrading once you are publishing on a schedule.

Worth it when:

  • You research more keywords than you publish, deliberately
  • You are producing several briefs a month, consistently
  • You want Search Console data alongside the research
  • You run content refreshes as well as new pages

Skip it when:

  • You finish most months with Solo documents unused
  • You publish once or twice a month at most

Team — around $115/month

Seats and shared work. The research engine does not change; what changes is that a strategist, a writer and an editor can all sit inside the same brief instead of emailing a Google Doc around.

  • Multiple user seats under one subscription
  • Shared documents so briefs hand off cleanly
  • Allowance sized for an agency or in-house content team
  • One invoice rather than several individual plans

The AI add-on — the line item people forget

Frase's bundled AI words are enough to sample the writer, not to draft with it. If drafting inside Frase is the plan, the add-on is not optional and it should sit in your budget from day one.

  • Sold per account on top of the base subscription
  • Turns a limited word budget into effectively unlimited generation
  • Can add a meaningful percentage to a Solo plan's real cost
  • Unnecessary if you draft elsewhere and use Frase only to research

What the Pricing Page Doesn't Tell You

Research you abandon costs full price

The document is spent at creation, when the SERP crawl runs. Healthy content strategy means investigating angles you discard — and that habit doubles real consumption against naive estimates.

The AI add-on is a second subscription

Comparisons that put Frase against pricier rivals usually quote the base plan alone. Add the writing add-on and the gap narrows considerably.

A topic score is a resemblance, not a ranking

Matching the terms on page one means your draft looks like what already ranks. It does not supply authority, citations or a reason for anyone to link to you.

You still need a keyword suite

Frase analyses a query you already chose. Discovery, volume data and rank tracking come from somewhere else, so the true budget line is Frase plus a suite.

Which Frase Plan Should You Pick?

Choose Solo (~$15/mo) if:

  • You are one person running one site
  • You publish a couple of researched posts a month
  • You draft elsewhere and want Frase only for briefs
  • Budget is the binding constraint on tooling

Choose Basic (~$45/mo) if:

  • Solo's documents ran out in each of the last two months
  • You research widely before deciding what to write
  • You want Search Console data in the same workflow
  • Content refreshes are part of the programme

Choose Team (~$115/mo) if:

  • A strategist, writer and editor all touch the same brief
  • You deliver content for clients
  • Handing off briefs by email has become the bottleneck

Add the AI add-on if:

  • You intend to draft inside Frase rather than research only
  • You have hit the bundled word limit mid-article
  • Cancelling a separate writing subscription would offset the cost

Not sure? Count the keywords you would research next month, not the articles you will publish, and add the AI add-on if you plan to draft in-app. That total is your real monthly cost — compare it to rivals on the same basis.

Frequently Asked Questions

How much does Frase cost per month?
Frase's entry plan sits at roughly $15 per month for a single user with a small monthly document allowance, a mid plan around $45 per month with a much larger allowance, and a team plan around $115 per month adding seats. Annual billing discounts each. An AI writing add-on is sold separately on the lower tiers, which is the part most cost estimates miss.
Is there a free trial of Frase?
Frase has historically offered a low-cost trial period rather than a free tier — a few dollars for a handful of documents, designed so you can run one real brief end to end. That is genuinely the right way to evaluate it, because the product's value shows up in the SERP research step, not in the interface tour.
What counts as a document in Frase?
One document is one research-and-optimisation workspace built around a query. Creating it triggers the SERP crawl and the outline analysis, which is where the cost sits. You can keep editing that document without spending more, but researching a second keyword means a second document. Exploratory keyword browsing therefore consumes allowance far faster than published-article counts suggest.
Is the AI writing included in Frase's price?
Partly. Frase bundles a limited AI word allowance and sells an add-on for effectively unlimited generation on the lower tiers. If you plan to draft inside Frase rather than only research and optimise, price the add-on into your monthly number from the start — it can be a meaningful percentage on top of the base plan.
Frase vs Surfer SEO — which is cheaper?
Frase starts considerably cheaper and is the more affordable route into content optimisation for a solo operator or small site. Surfer's entry plan costs several times more but bundles a broader on-page toolset. If your budget is the binding constraint and you mostly need research and briefs, Frase wins on price; if you need the full optimisation suite and have the volume to use it, the comparison is closer than the headline numbers imply.
Does Frase replace keyword research tools?
No. Frase analyses the pages that already rank for a query you give it; it does not tell you which queries are worth chasing at scale, track your rankings over time or audit your site. Most teams pair it with a keyword suite. Budget for both rather than assuming one line item covers the whole job.
Do unused Frase documents roll over?
Allowances are granted per billing cycle rather than accumulating indefinitely. Content work is lumpy by nature — a heavy research month followed by two quiet writing months — and that pattern wastes allowance on a monthly plan. Level your research across the cycle or size the plan for your busiest month, not your average one.
Can I cancel Frase anytime?
Monthly plans stop at the end of the current period. Annual plans are prepaid and discounted, so take the monthly rate for your first two cycles and count the documents you actually opened, including abandoned ones, before committing to a year.

Related Resources

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Solo is around $15/month. Budget the AI writing add-on separately if you plan to draft in-app.

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