AI Customer SupportUpdated August 2026

SiteGPT Review 2026: Pricing, Features, Pros & Cons

Item: SiteGPT
Rating: 4.1
Author: AISO Tools

SiteGPT trains a support chatbot on your own website content, which is the right idea for the large share of tickets that are already answered in your docs. The product is solid. The pricing has two traps — the message count on the plan is not the message count you get, and the add-on that makes the widget look like yours costs as much as the entry plan. Here is the full breakdown.

Quick Verdict

4.1/5

Overall Rating

$79/mo

First deployable tier

10×

Quota swing by model choice

Best for: SaaS and ecommerce teams whose inbound questions are already answered somewhere in their docs. Not for: support that needs account context or actions, or anyone expecting a free tier.

What Is SiteGPT?

SiteGPT ingests your website — documentation, help centre, product pages, and any text content you add manually — and turns it into a chatbot that answers customer questions from that corpus. The pitch is straightforward: a large fraction of support tickets are questions your own site already answers, and a bot grounded in that content deflects them without inventing policy.

Around the core sit the things that make it operable rather than a demo: analytics on what people are asking, integrations with multiple platforms, API access and webhooks, rate limiting, an iOS app, weekly email digests, and auto-refresh and auto-scan so the bot tracks changes to your site instead of drifting out of date. At the Scale tier there is a Zendesk AI Agent integration, which is the most useful thing on the list if you already run a desk.

Model selection is exposed to you rather than hidden, and this is the detail that most affects the bill. You allocate your monthly quota between GPT-4.1 and GPT-4.1-mini, and because mini is roughly ten times cheaper per message, the split determines whether a plan gives you hundreds or thousands of conversations. SiteGPT ships a public calculator for exactly this, and you should use it before choosing a tier.

SiteGPT Pros & Cons

✓ Pros

•The core job is done well: point it at your site, it ingests up to 1,000 pages on the entry plan, and you have a support agent that answers from your actual documentation rather than hallucinating a policy
•The public pricing calculator is unusually honest — it shows you that your real message count swings roughly 10× depending on how you split quota between GPT-4.1 and GPT-4.1-mini, which most competitors bury
•Page limits are generous relative to message limits: 10,000 pages on Growth and 50,000 on Scale mean a large documentation site or knowledge base fits without an enterprise conversation
•Zendesk AI Agent integration on Scale means it slots into an existing support desk rather than becoming a second inbox nobody watches
•Escalation paths are real — conversations can hand off rather than dead-ending, which is the difference between a chatbot that deflects tickets and one that generates angry ones
•Auto Refresh and Auto Scan keep the bot in sync with a changing site: monthly on Growth, weekly refresh with daily scan on Scale, daily on Enterprise
•API access, webhooks, rate limiting and an iOS app are available below the enterprise tier, which is not universal in this category
•Enterprise has an actual compliance story — signed DPA on request, HIPAA eligibility and a signed BAA available — so regulated buyers are not immediately disqualified

✗ Cons

•There is no free plan. The entry point is a $39/month trial-then-pay Starter, where competitors in this category routinely offer a free tier with a few hundred messages
•Starter is very thin for the money: one chatbot, one member, 4,000 messages, basic analytics, and no API, no integrations, no auto-refresh — you are buying a demo, not a deployment
•Removing SiteGPT branding is a $39/month add-on, which doubles the cost of the Starter plan to make the widget look like yours. For a customer-facing support surface that is not really optional
•Extra messages are also a $39/month add-on for 5,000 — expensive per unit against the $79 Growth plan which includes 10,000
•The advertised message quotas are only achievable by leaning on the cheaper model. Split 50/50, Growth's 10,000 becomes 500 GPT-4.1 messages plus 5,000 mini messages — worth knowing before you promise coverage to a support lead
•A “message” counts both the user's question and the AI's reply, so a five-turn conversation consumes ten messages against your quota, not five
•Chatbot counts are stingy: 1 on Starter, 2 on Growth, 3 on Scale. If you run several brands or products you hit that ceiling long before you hit the message ceiling
•The jump from Growth at $79 to Scale at $259 is a 3.3× price step, and the features that most often force it — webhooks, AI conversation insights, Zendesk — are exactly the ones a serious deployment needs

SiteGPT Pricing 2026

Entry

Starter

$39/mo

•1 chatbot, 1 member
•Up to 4,000 messages/month
•Up to 1,000 pages
•Manual refresh only
•Basic analytics

Solo founders validating whether a site chatbot deflects anything

Growth

$79/mo

•Up to 2 chatbots, 4 members
•Up to 10,000 messages/month
•Up to 10,000 pages
•API access, integrations, rate limiting
•Advanced analytics, iOS app, monthly auto-refresh

The first plan that is actually deployable in production

Scale

$259/mo

•Up to 3 chatbots, 10 members
•Up to 40,000 messages/month
•Up to 50,000 pages
•Webhooks, AI conversation insights
•Zendesk AI Agent, weekly refresh + daily scan

Support teams running the bot as tier-one with escalation

Best for Teams

Enterprise

Contact sales

•Up to 10,000 chatbots, 500,000 pages
•Customisable message volume
•Custom integrations, priority support
•Signed DPA on request
•HIPAA eligible, signed BAA available

Multi-brand or regulated organisations

Pricing is exclusive of taxes. Plan contents as published on SiteGPT's pricing page in August 2026 — verify before purchase.

The Add-Ons That Change the Real Price

Add-on	Price	What to know
Remove SiteGPT branding	+$39/mo	Billed $468/year — effectively doubles a Starter plan to make the widget yours
Extra 5,000 messages	+$39/mo	Poor value against upgrading: Growth adds 6,000 messages for $40 more than Starter
Annual billing	Save ~40%	The advertised discount is against a higher month-to-month rate; Growth lands at $948/year. Confirm both numbers in the calculator

The practical rule: if you need an unbranded widget, compare against the next tier up rather than against the plan you are on — the add-on frequently costs more than the upgrade.

Who Should Actually Use SiteGPT

Use it if: your inbound support is dominated by questions your documentation already answers; you have a large content estate, since the page limits are the most generous part of the pricing; you want the bot to sit inside Zendesk as tier one rather than as a separate channel; or you want a vendor that shows you the model-cost trade-off up front instead of quietly routing you to the cheap model.

Skip it if: your tickets require account context, order lookups or actions taken on the customer's behalf — a documentation-grounded bot cannot do that and will frustrate people who need it; if you need a free tier to prove the concept internally, since there is not one; or if you only need one small bot and the branding add-on pushes the effective cost past a competitor with a cheaper unbranded entry plan.

Frequently Asked Questions

How much does SiteGPT cost in 2026?

Four tiers on the annual rate: Starter at $39/month, Growth at $79, Scale at $259, and custom Enterprise pricing. Annual billing is advertised at roughly 40% off a higher month-to-month rate — Growth lands at $948 billed yearly, Starter at $468, Scale at $3,108. There is no free plan — you start a free trial on a paid tier. Two add-ons matter to the real number: removing SiteGPT branding costs an extra $39/month, and an extra 5,000 messages is also $39/month. A solo founder who wants an unbranded widget is therefore paying $78/month, not $39, which changes the comparison against competitors considerably.

How many messages do I actually get?

It depends entirely on which model you use, and SiteGPT is refreshingly direct about this. GPT-4.1-mini is about 10× cheaper per message than GPT-4.1, so the same plan quota can deliver a 10× different message count. On Growth, a 50/50 split between the two yields roughly 500 GPT-4.1 messages plus 5,000 mini messages, for 5,500 total — not the 10,000 headline figure. Also note that a message counts both the user's question and the AI's reply, so a conversation with five back-and-forths consumes ten. Model your quota from expected conversations × turns × 2, not from the number on the pricing page.

Which plan should I actually start on?

Growth, in most cases. Starter's restrictions are not usage restrictions — they are capability restrictions. No API, no integrations, no auto-refresh, one team member and basic analytics only. That is a plan for finding out whether the concept works on your content, and a month of it is a reasonable spend for that. But a bot in front of real customers needs to stay in sync with your site and to be measurable, and both of those start at Growth. If you were going to buy Starter plus the branding-removal add-on at $78/month, spend the extra dollar on Growth instead.

How is SiteGPT different from Chatbase or Intercom Fin?

Chatbase is the closest direct comparison and competes hard on a free tier and lower entry pricing, which SiteGPT does not have; SiteGPT counters with much higher page limits and a clearer model-cost calculator. Intercom Fin is a different purchase entirely — it is resolution-priced inside a full support platform, which is more expensive and much more capable if you already run Intercom. The honest framing: SiteGPT is for a company whose support burden is mostly questions already answered somewhere on its own site. If your tickets need account context, order lookups or actions, a documentation-trained bot is the wrong tool regardless of vendor.

Does SiteGPT handle escalation to a human?

Yes, and it is one of the more important things to configure before launch. The Scale tier's Zendesk AI Agent integration is the cleanest path — the bot works as tier one inside a desk your team already watches, and hands off when it cannot answer. Below that, integrations on Growth cover multiple platforms. A support bot without a working escalation route converts deflection into frustration, so treat escalation as a launch requirement rather than a phase-two enhancement, and price the tier that supports the desk you actually use.

Is it compliant enough for regulated industries?

At the Enterprise tier, plausibly. SiteGPT publishes signed DPA on request, HIPAA eligibility and an available signed BAA — that is a real compliance posture rather than a security page with a padlock icon. None of it is available on the self-serve tiers, so a healthcare or financial services buyer is going straight to a sales conversation with no published price to anchor against. Budget for that being a materially different number from $259/month, and get the BAA scoped before you build anything on top of it.