Rybbit Review 2026: Pricing, Features, Pros and Cons
Rybbit is open-source, cookieless analytics that tries to be both your web analytics and your product analytics — autocapture, session replay, funnels and web vitals in one dashboard, on an 18 KB script, from $13 per month. The catch is not the headline price; it is that the price is quoted at 100K monthly pageviews and everything scales from there. This review covers what autocapture really collects, where Pro becomes mandatory, and when PostHog is still the better answer in 2026.
Quick Verdict
Best for: Teams that want web and product analytics in one place, with session replay at a flat price and no consent banner. Move the pageview slider to your actual traffic before comparing prices, and assume Pro rather than Standard if replay is why you are here.
What Is Rybbit?
Rybbit is an open-source, cookieless analytics platform built to close the gap between web analytics and product analytics without making you run two tools. The capture side is autocapture-first: clicks, form submissions, copied text, outbound links and JavaScript errors are recorded with zero instrumentation. That directly addresses the standard failure mode of privacy-friendly analytics, which is that you only ever measure what you remembered to tag.
From there the workspace connects the signal to the explanation. Aggregate numbers sit next to session replays of the individual sessions behind them, and alongside measurement of what converted and how fast the page felt. Web vitals, funnels, goals and user journeys are all in the same dashboard rather than split across separate products with separate bills.
The engineering constraint the vendor leads with is script weight: 18 KB. That number matters because analytics scripts are a routine cause of poor Core Web Vitals scores on the very sites that installed them to measure performance. Being cookieless, Rybbit is GDPR and CCPA compliant with no consent banner required, and the cloud is EU-hosted. Pricing is driven by monthly pageview volume rather than seats, with a slider running from 100K to 50M+; annual billing is advertised as four months free, and every plan starts with a seven-day free trial that takes no charge until the trial ends.
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Rybbit Pros and Cons
Pros
- •Autocapture is the headline feature and it fixes the standard failure mode of privacy-friendly analytics: clicks, form submissions, copied text, outbound links and JavaScript errors are all recorded with zero instrumentation, so you are not limited to the events you remembered to tag six months ago
- •Session replay at $26/month is dramatically below what the product-analytics incumbents charge for the same capability, and it sits in the same dashboard as the aggregate numbers rather than in a separate product
- •The 18 KB script matters more than it sounds: analytics tags are a routine cause of poor Core Web Vitals on exactly the sites trying to measure their performance, and Rybbit puts web vitals in the same view so you can see the trade-off you are making
- •Cookieless by design means GDPR and CCPA compliance with no consent banner required, which removes both a legal review and the 20-40% of sessions a consent banner typically loses you
- •Web analytics and product analytics live in one workspace — funnels, goals, user journeys, web vitals and replays — so you are not paying for and reconciling two tools
- •It is genuinely open source and self-hostable, so the exit path is real rather than theoretical, and on-premise installation is available on Enterprise
- •The cloud is EU-hosted, which resolves data-residency questions that block US-hosted analytics at European companies
- •Annual billing is advertised as four months free, and every plan starts with a seven-day trial that takes no charge until the trial ends
Cons
- •Pricing is driven by monthly pageview volume rather than seats, so a high-traffic content site pays far more than the $13 headline suggests — the slider runs to 50M+ pageviews for a reason
- •Session replays are Pro-only: the $13 Standard tier does not include them, and replay is most of the reason to pick Rybbit over a simple privacy analytics tool
- •Unlimited websites and unlimited team members also require Pro, and Standard caps you at 5 sites and 3 team members — an agency hits both ceilings immediately
- •Data retention on Pro is five years and Standard is lower; infinite retention is an Enterprise conversation
- •Session replay is a privacy surface you now own: cookieless capture does not exempt you from governing what ends up recorded in a form field, and that masking policy is your responsibility
- •Autocapture generates volume you did not explicitly ask for, which is a benefit for analysis and a liability for storage and noise — expect to spend time filtering
- •SSO, whitelabelling, a dedicated isolated instance and on-premise are all Enterprise-gated, so regulated buyers land in a sales process rather than on the pricing page
- •It is a younger product than PostHog, Mixpanel or Amplitude, with a correspondingly smaller integration ecosystem and community
Rybbit Pricing 2026
Prices below are quoted at 100,000 monthly pageviews with annual billing — the entry point on the volume slider, not a flat rate.
Standard
- •Priced at 100K monthly pageviews, billed annually
- •Up to 5 websites
- •Up to 3 team members
- •Custom events, funnels, goals, journeys
- •Web vitals included
A single site or small portfolio
Pro
- •Everything in Standard
- •Session replays
- •Unlimited websites and team members
- •5-year data retention
- •10x higher API rate limit, priority support
Teams and agencies that need replay
Enterprise
- •SSO
- •Infinite data retention
- •Dedicated isolated instance
- •On-premise installation
- •Custom features and whitelabelling
Regulated and data-resident buyers
The Three Numbers That Change the Bill
Every plan price is quoted against a monthly pageview band. The $13 and $26 figures are the 100K entry point, not a flat rate — move the slider before you compare Rybbit to anything else.
Annual is advertised as four months free versus monthly, which is where the quoted $13 and $26 prices come from. Monthly billing costs meaningfully more per month.
Every plan starts with a seven-day free trial that takes no charge until the trial ends — long enough to confirm autocapture volume on your own traffic before you are billed.
The honest comparison to run: take your actual monthly pageviews, set the slider there, and compare the Pro number against what you currently pay for analytics plus replay separately. At 100K pageviews, $26 for both is difficult to beat. The calculation gets less favourable as traffic climbs, because pageview-based pricing charges you for the readers who never interact at all — which is most of them on a content site.
Rybbit vs PostHog vs Plausible
| Feature | Rybbit | PostHog | Plausible |
|---|---|---|---|
| Licence | Open source, self-hostable | Open source core | Open source, self-hostable |
| Pricing unit | Monthly pageviews | Per event and per feature | Monthly pageviews |
| Entry paid price | $13/mo at 100K views | Free tier, then usage-based | Around $9-19/mo at 10K-100K |
| Autocapture | Yes — clicks, forms, errors, outbound | Yes | No — aggregate only |
| Session replay | Pro tier, $26/mo | Yes, metered separately | No |
| Script weight | 18 KB | Heavier with replay enabled | Under 1 KB |
| Cookies / consent | Cookieless, no banner | Cookies by default | Cookieless, no banner |
| Best for | One tool for web + product analytics | Deep product analytics and flags | Simple privacy-first traffic stats |
Competitor pricing changes often and is usage-dependent — check each vendor’s calculator at your own volume. The capability rows are the durable part of this comparison.
Frequently Asked Questions
How much does Rybbit cost in 2026?
Pricing is set by monthly pageview volume on a slider that runs from 100K to 50M+, billed monthly or annually, with annual advertised as four months free. At 100,000 monthly pageviews, Standard is $13 per month billed annually and includes up to 5 websites, up to 3 team members, custom events, funnels, goals, user journeys and web vitals. Pro is $26 per month billed annually and adds session replays, unlimited websites, unlimited team members, five-year data retention, a 10x higher API rate limit and priority support. Enterprise is contact-us and adds SSO, infinite retention, a dedicated isolated instance, on-premise installation, custom features and whitelabelling. Every plan includes a seven-day free trial with no charge until the trial ends, and the cloud is EU-hosted.
Is Rybbit actually free if I self-host it?
The software is open source and self-hostable, so there is no licence fee — but self-hosting analytics is not free in the way a static site is. You are running an ingestion endpoint that receives a write for every pageview and every autocaptured event, plus storage that grows with traffic and, if you enable replay, with recorded sessions. For a low-traffic site that is a small container and a database. For a site doing millions of pageviews it is an infrastructure project with an on-call implication. Self-host when data ownership or residency is the requirement; take the cloud when $13 to $26 a month is cheaper than the hours.
What does autocapture actually record?
Clicks, form submissions, copied text, outbound link clicks and JavaScript errors, all without you adding any instrumentation code. The point is that the usual failure mode of analytics — you only ever measure what someone remembered to tag, so the question you want to answer in March needs data you did not collect in January — largely disappears. The trade-off is volume and noise: you get events you never asked for, which costs storage and means dashboards need filtering discipline. It also means you should decide your form-field masking policy on day one rather than after the first support ticket.
Rybbit vs PostHog — which should I pick?
PostHog is the deeper product-analytics platform: feature flags, experiments, a large integration surface, and years more maturity. Rybbit is the tighter, cheaper bundle of web analytics plus the product-analytics essentials, with replay included at a flat $26 rather than metered separately, cookieless capture that needs no consent banner, and an 18 KB script. Pick PostHog when experimentation and flags are part of the job and you want one platform for all of it. Pick Rybbit when you mainly want to know what happened on the site, you want replay without a metered bill, and you would rather not run a consent banner.
Does the 18 KB script really matter?
It matters more on some sites than others, and Rybbit is unusually honest about why it leads with the number. Analytics tags routinely land in the render path and drag Core Web Vitals down on the very sites that installed them to measure performance. At 18 KB Rybbit is substantially lighter than a full product-analytics SDK with replay bundled in — though heavier than a minimal pageview-only tracker like Plausible, which is under 1 KB. If you have nothing else to compare, put the site through a field-data check before and after installing: Rybbit reports web vitals in-dashboard, so the tool will show you its own cost.
Is cookieless analytics enough for GDPR?
Cookieless capture with no personal identifiers is what removes the consent-banner requirement, and Rybbit states GDPR and CCPA compliance with no banner required, on EU-hosted infrastructure. The caveat is session replay: a replay can capture whatever a user typed into a form, which can be personal data regardless of whether a cookie was set. Masking configuration is your responsibility, and a data-protection review should look at the replay policy specifically rather than stopping at 'it's cookieless'.
Who should actually use Rybbit?
Small and mid-sized teams that want one tool covering both what happened in aggregate and why, without paying product-analytics prices or running a consent banner. It fits particularly well for EU-based companies where data residency is a live question, for teams that care about their own Core Web Vitals, and for anyone who has been burnt by discovering they never tagged the event they now need. It is a weaker fit for very high-traffic sites, where pageview-based pricing compounds fast, and for teams whose real requirement is experimentation and feature flags — that is still PostHog's territory.
Compare Analytics and Data Tools
See how Rybbit compares to the other analytics platforms and AI data tools in 2026.
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