Mention Review 2026: Pricing, Features, Pros & Cons
Most reviews of Mention still describe a tool that no longer exists commercially. It was the social listening product you could buy with a card at a small-business price — the standard answer to “something like Brandwatch but affordable.” After the Agorapulse acquisition, its pricing page shows one sales-led plan with the price left blank, and two of its features are being deprecated in favour of the parent product. Here is what is actually on offer in 2026, and who should still take the demo.
Quick Verdict
Best for: agencies and mid-sized brands that want broad social, web and review monitoring with white-label reporting, and are willing to buy on an annual contract. Not for: anyone who chose Mention because it was cheap, self-serve and instant — that product is no longer sold.
What Is Mention?
Mention is a media monitoring and social listening platform. You define alerts — keywords, brand names, competitor names, campaign hashtags — and it crawls social platforms, news, blogs, forums and review sites for matches, then layers sentiment analysis, share of voice, competitor benchmarking and influence scoring on top. Alerts are the query; mentions are the results. Advanced alerts support real Boolean queries up to 2,000 characters, which is the difference between monitoring and a very noisy notification feed.
The coverage list is the strongest part of the product. Real-time tracking spans Facebook, Instagram, X/Twitter, Reddit, TikTok, Pinterest and YouTube, and review monitoring covers more than 75 review sites including Google, Facebook, Trustpilot, Amazon and Glassdoor. Bundling reputation monitoring into a listening tool rather than selling it as a separate product is genuinely useful, particularly for agencies reporting to clients who care about star ratings as much as social chatter.
What has changed is everything about how you buy it. Agorapulse announced its acquisition of Mention in April 2025, and the pricing page today lists a single “Company” plan with an empty price field and a demo booking link hosted on an Agorapulse domain. Publish and Respond — the features that let you schedule and reply from inside Mention — are being progressively deprecated, with Mention's own FAQ pointing users to Agorapulse for those workflows. Read Mention in 2026 as a listening and reporting engine inside a larger suite, not as a standalone tool you try this afternoon.
Built a self-serve social listening tool? People land on this review looking for exactly that.
Add it to the marketing category — a free listing publishes after review, and it is the same page ChatGPT, Perplexity and Google read when someone asks for an affordable alternative. Want it live in minutes with a Verified badge instead? That option is on the form, one-time, no subscription.
Mention Pros & Cons
✓ Pros
- •The monitoring coverage is genuinely broad: real-time mention tracking across Facebook, Instagram, X/Twitter, Reddit, TikTok, Pinterest and YouTube, plus news, blogs and forums, in one alert set
- •Review monitoring across 75+ review sites including Google, Facebook, Trustpilot, Amazon and Glassdoor is bundled rather than sold as a separate reputation product, which is unusual at this level
- •Advanced Boolean search with queries up to 2,000 characters is the feature that separates a usable listening tool from a noisy keyword alert — operators like AND, NOT and OR are supported properly, not simulated by a filter UI
- •Sentiment analysis, share of voice, competitor benchmarking and influence scoring are all in the Company plan rather than fenced off into an analytics upsell
- •A documented public API at dev.mention.com means the data can drive your own dashboards instead of living inside someone else's reporting tab — though on the current plan API access is a paid add-on
- •White-label reporting is included, which matters specifically to agencies reselling monitoring to clients under their own brand
- •Non-profit discounts are offered on request, and the sales-led model means that is a conversation rather than a coupon field that does not exist
- •Being owned by Agorapulse gives it a funded parent and a clear roadmap position after several years of uncertainty — a real improvement over drifting alone
✗ Cons
- •The self-serve tiers are gone. Mention now presents a single sales-led "Company" plan with the price rendered as an empty field on its own pricing page — you cannot buy it, or even price it, without booking a demo
- •That is a category change, not a price change: the reason most people chose Mention over Brandwatch was that you could sign up with a card. The tool that replaced it has an enterprise motion
- •Publish and Respond have been progressively deprecated. If you used Mention to reply to and schedule social posts, that workflow is being moved to Agorapulse — a second product, on a separate bill
- •Historical data access is explicitly not included and is sold as a paid add-on, which is a hard limit for anyone doing crisis retrospectives or launch post-mortems
- •API access is also a paid add-on on the current plan, so the developer story that made Mention attractive to technical teams now carries a line item
- •The demo path routes to an Agorapulse-hosted booking page, which tells you where the commercial centre of gravity now sits — expect to be sold the suite, not the point tool
- •For a small brand tracking a handful of keywords, a sales-led annual contract is disproportionate; the tool has moved past that buyer without an obvious replacement in its own lineup
- •The annual discount is framed as "pay yearly and get 2 months free", so the effective commitment is a year — you are not testing this month to month
Mention Pricing 2026
Company (current plan)
- •Only plan on the pricing page
- •Price not published, quoted by sales
- •Social, web and review monitoring
- •Sentiment, share of voice, benchmarking
- •White-label reporting included
Brands and agencies buying monitoring on an annual contract
Annual billing
- •Pay yearly discount advertised
- •Save $360 / €360 / £360 stated
- •Implies a 12-month commitment
- •USD, EUR and GBP supported
- •No monthly self-serve checkout
Buyers who have already decided and want the discount
Historical data
- •Explicitly excluded from the plan
- •Sold separately as a paid add-on
- •Needed for retrospectives
- •Needed for crisis post-mortems
- •Price quoted with the main contract
Teams analysing events that already happened
API access
- •Not included in the base plan
- •Documented at dev.mention.com
- •Required for custom dashboards
- •Required to pipe data elsewhere
- •Quoted with the main contract
Technical teams building on top of the data
Mention does not publish a price. Everything above reflects what its own pricing page states as of September 2026: one Company plan, an empty “Starting at $” field, a demo booking link, an annual incentive of two months free framed as a $360 / €360 / £360 saving, and historical data plus API access both marked as paid add-ons. Older reviews quoting self-serve monthly tiers are describing a lineup that is no longer on the page — get your quote in writing.
Mention vs Brandwatch vs Agorapulse
| Feature | Mention | Brandwatch | Agorapulse |
|---|---|---|---|
| Self-serve signup with a card | ❌ Demo required | ❌ Enterprise sales | ✅ Published tiers |
| Published price on the website | ❌ Blank field | ❌ No | ✅ Yes |
| Review-site monitoring (75+ sites) | ✅ Included | ⚠️ Partial | ⚠️ Via Mention |
| Boolean queries up to 2,000 characters | ✅ Advanced alerts | ✅ Yes | ⚠️ Simpler |
| Publishing and replying to posts | ❌ Being deprecated | ⚠️ Limited | ✅ Core product |
| Historical data | ⚠️ Paid add-on | ✅ Deep archive | ❌ Limited |
| API access | ⚠️ Paid add-on | ✅ Included at tier | ✅ Available |
| Right size for a small brand | ❌ No longer | ❌ No | ✅ Yes |
Who Should Actually Buy Mention
Buy it if: you are an agency or mid-sized brand that needs social, web and review monitoring in a single contract; white-label reporting to clients is a requirement rather than a nice-to-have; review-site coverage across Google, Trustpilot, Amazon and Glassdoor matters as much as social chatter; and an annual commitment with a sales cycle attached is normal procurement for you.
Skip it if: you picked Mention off an “affordable alternative” list — that version of the product is not on the pricing page any more; you need publishing and replying, which are being deprecated here and moved to Agorapulse; you need deep historical archives, where Brandwatch is the stronger buy; or you simply need monitoring running today, because there is no self-serve path to that here.
Frequently Asked Questions
How much does Mention cost in 2026?
Mention no longer publishes a price. Its pricing page presents a single "Company" plan described as a complete media monitoring solution tailored to your organisation's scale, with the price shown as an empty "Starting at $" field and a "Get a demo" button that routes to an Agorapulse-hosted booking page. The only concrete number on the page is the annual incentive — pay yearly and get two months free, stated as a saving of $360, €360 or £360 — which implies the underlying annual figure is in the low thousands, but that is inference, not a quoted price. If you need a number before a sales call, you will not get one from the website.
What happened to Mention's self-serve plans?
They are gone from the pricing page. Mention was for years the social listening tool you could buy with a credit card at a small-business price point, which is precisely why it appeared in so many "affordable Brandwatch alternative" lists. Following Agorapulse's acquisition — announced in April 2025 — the lineup on the pricing page has collapsed to one sales-led Company plan. That is not a price increase, it is a change of buyer: the product is now sold to organisations that book demos and sign annual contracts, not to a marketer expensing a monthly seat.
Is Mention still being developed, or is it being absorbed into Agorapulse?
Both, in different parts of the product. Monitoring, listening and analytics remain Mention's job and are what the Company plan sells. The Publish and Respond features — scheduling posts and replying to conversations — are being progressively deprecated, and Mention's own FAQ tells users to move to Agorapulse for publishing and responding. The stated reasoning is to focus resources on core monitoring and integrate more closely with the parent. Practically: treat Mention as a listening and reporting tool, and assume any social-management workflow you run inside it has a shelf life.
Mention vs Brandwatch — which should I evaluate?
The gap between them has narrowed for the wrong reason. Brandwatch was always the enterprise option with deeper historical archives, heavier analytics and a sales-led motion; Mention was the accessible one you could self-serve. With Mention now demo-only, you are comparing two sales-led products, and Brandwatch's data depth and archive advantage becomes harder to argue against. Mention's remaining edges are review-site coverage across 75+ sites and white-label reporting for agencies. If you are running an agency reselling monitoring, get both quotes. If you wanted Mention because it was cheap and instant, neither is the answer any more.
Does Mention include historical data and API access?
Neither is in the base Company plan. The pricing page marks historical data access as not included and available as a paid add-on, and marks API access for custom integrations the same way. That is worth catching before a demo, because both are commonly assumed. Historical data is what you need for a crisis retrospective or a launch post-mortem — analysing something that already happened rather than watching what happens next — and the API is what lets the data leave the platform for your own dashboards. Price both add-ons in the same conversation as the base contract.
Who should still buy Mention in 2026?
Agencies and mid-sized brands that need broad monitoring plus review-site coverage in one contract, and that value white-label reporting enough to sit through a sales cycle for it. The 75+ review sites, the sentiment and share-of-voice analytics and the client-facing white-label reports are a coherent agency package, and having a funded parent behind the product is a real improvement on the previous years of drift. Everyone else — solo founders, small brands tracking a few keywords, anyone who needs to start monitoring this afternoon — should look at tools that still sell themselves without a call.
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