Craft Review 2026: Pricing, Features, Pros & Cons
Craft is the AI-native docs app built for Mac, iPhone, and web — praised for its writing experience and design polish. Here's an honest look at pricing, the AI assistant, and how it compares to Notion and Obsidian.
Pair Craft's writing surface with QuillBot's paraphrasing and grammar checking for cleaner drafts.
Quick Verdict
Best for: Writers, students, and Apple-ecosystem users who want a beautifully designed docs and notes app with a built-in AI assistant. Not the right fit for teams that need Notion-style databases or deep automation.
What Is Craft?
Craft is a productivity app built as a unified workspace for notes, documents, tasks, and creative projects, with a design-first philosophy that has earned it a Mac App of the Year award and an Apple Design Awards finalist nod. Rather than treating tasks, calendars, and notes as separate apps, Craft embeds them into a single interconnected system — tasks live inside documents, keeping planning and execution in the same place.
The AI assistant is built directly into the writing experience, offering Core, Fast, and Max AI models for drafting, summarizing, and editing, plus MCP connections to Claude and ChatGPT for more advanced workflows. Craft also supports whiteboards, daily notes, and direct publishing from a document to the web — useful for newsletter writers, documentation authors, and content creators who want a lightweight publish button.
Craft serves a broad range of users: writers, podcasters, and newsletter creators; product managers and project planners; students and educators; and anyone who wants an organized system blending creative writing with task management. Cross-device sync between iPhone, iPad, Mac, and web is a core part of the pitch, and it's most polished within the Apple ecosystem.
Craft Pros & Cons
✓ Pros
- •Best-in-class writing and design experience: Craft's editor is widely regarded as one of the most polished note-taking interfaces available — smooth animations, clean typography, and a document layout that feels closer to a designed page than a plain text editor
- •Genuinely native across Apple devices: Craft is a Mac App of the Year winner and Apple Design Awards finalist — sync between iPhone, iPad, and Mac feels instant and reliable in a way many cross-platform note apps don't match
- •Tasks live inside documents: Rather than a separate to-do list bolted onto notes, Craft embeds tasks directly in your docs, keeping planning and execution connected instead of scattered across apps
- •AI assistant with model choice: Paid plans include access to Core, Fast, and Max AI models for drafting, summarizing, and editing directly inside documents, plus MCP connections to Claude and ChatGPT for more advanced workflows
- •Aggressive, transparent pricing: Plus starts at $4.80/month (yearly billing) — Craft's own marketing points out that comparable features spread across other apps can total $46/month, and the comparison holds up against bundling a separate notes, tasks, and AI writing tool
- •Family and Team plans built for real sharing: Family bundles 2-6 Plus accounts starting around $9/month, and Team supports up to 10 Plus accounts with Shared Spaces — reasonable for small groups who don't want enterprise-tier software
- •Publishing built in: Docs can be published directly from Craft to the web or external platforms, which suits newsletter writers, documentation authors, and anyone who wants a lightweight publish button without exporting to a separate CMS
- •Free plan is genuinely usable: 1,500 blocks, 1GB storage, 15 AI credits, and 7-day version history are enough to seriously evaluate the product before paying anything
✗ Cons
- •AI credits are metered even on paid plans: Plus includes 50 AI assistant credits per month — heavy AI users who lean on drafting and summarizing throughout the day will burn through the allotment faster than they expect and may need a higher tier
- •Weaker on Windows and Android: Craft's product strength is concentrated on Apple platforms; Windows and Android apps exist but don't carry the same polish or update cadence as the Mac and iOS experience
- •Not built for heavy databases or relational data: Unlike Notion, Craft doesn't offer databases, linked tables, or complex relational views — teams that need Notion-style project trackers with filtered views will find Craft's structure too document-centric
- •Team plan caps at 10 seats: Larger organizations needing dozens or hundreds of seats will need to contact Craft's team directly, since the published Team plan tops out at 10 Plus accounts
- •Version history is tiered: Free users get 7 days of version history and Plus gets 30 days — teams that need long-term audit trails on documents will find the retention window limiting compared to some enterprise wikis
- •No robust public API for automation: Craft's MCP and AI model connections cover assistant-style workflows, but it doesn't offer the extensive API and integration ecosystem that Notion has built up over years, limiting deep automation use cases
- •Smaller plugin and integration ecosystem: Compared to Notion or Obsidian's large community plugin libraries, Craft's extensibility is more limited, which matters for power users who build heavily customized workflows
Craft Pricing 2026
Free
- •1,500 block content limit
- •1GB storage
- •25MB media upload limit
- •7-day version history
- •15 AI assistant credits
- •Core & Fast AI models
Individuals testing Craft before committing to a paid plan
Plus
- •Unlimited content & storage
- •Unlimited media uploads
- •30-day version history
- •50 AI assistant credits/month
- •Core, Fast & Max AI models
- •Link-sharing + cross-device sync
Individuals who want unlimited notes and regular AI assistance
Family / Team
- •Family: 2-6 Plus accounts (from ~$9/mo)
- •Team: up to 10 Plus accounts ($50/mo)
- •Shared Space collaboration
- •All Plus features included per seat
- •Larger groups: contact Craft support
Families and small teams sharing notes and documents together
Yearly billing is cheaper than monthly across all tiers. Larger group and enterprise needs beyond the 10-seat Team plan require contacting Craft directly.
Craft vs Notion vs Obsidian
| Feature | Craft | Notion | Obsidian |
|---|---|---|---|
| Writing/design experience | ✅ Best-in-class polish | ⚠️ Functional, less refined | ⚠️ Plain-text, plugin-dependent |
| Databases / relational views | ❌ Not supported | ✅ Core strength | ⚠️ Via community plugins |
| Native Mac/iOS experience | ✅ Apple Design Award finalist | ⚠️ Cross-platform, less native feel | ⚠️ Cross-platform, plugin-based |
| AI assistant included | ✅ Core/Fast/Max models | ✅ Notion AI add-on | ⚠️ Via plugins only |
| Local-first / offline files | ⚠️ Cloud-first with sync | ❌ Cloud-only | ✅ Local markdown files |
| Starting paid price | $4.80/mo | $10/mo (Plus) | $0 (paid sync/publish extra) |
Who Should Use Craft?
Writers & Newsletter Creators
Craft's polished editor and direct publishing make it easy to draft, refine, and publish content without switching to a separate CMS or export step.
Apple Ecosystem Users
Instant, reliable sync between Mac, iPhone, and iPad makes Craft a natural fit for anyone already living inside Apple's hardware and design conventions.
Students & Educators
The free plan and low-cost Plus tier make Craft an affordable option for students managing lecture notes, assignments, and study materials in one connected space.
Small Teams & Families
Family and Team plans support shared spaces for a handful of people who want a beautifully designed collaborative workspace without enterprise-level complexity or cost.
Frequently Asked Questions
Is Craft worth it in 2026?
For individuals who want a beautifully designed, Apple-native docs and notes app with AI assistance built in, Craft's $4.80/month Plus plan is one of the more affordable options on the market — Craft itself points out that comparable feature sets spread across other apps can run $46/month. The tradeoff: if you need Notion-style databases, filtered views, and deep automation, Craft's document-first structure won't replace that workflow.
How much does Craft cost?
Craft has a genuinely usable free plan (1,500 blocks, 1GB storage, 15 AI credits). Plus costs $4.80/month billed yearly or $8/month billed monthly, and removes the content/storage limits while adding 50 AI credits/month. Family plans (2-6 Plus accounts) start around $9/month, and Team plans supporting up to 10 Plus accounts run $50/month. Larger group pricing requires contacting Craft directly.
How does Craft compare to Notion?
Craft wins on writing experience and native Apple polish — the editor feels closer to a beautifully designed document than Notion's more utilitarian blocks. Notion wins on structure: databases, linked tables, and filtered views make it the better choice for project trackers, CRMs-in-a-doc, and team wikis with complex relational data. Writers, journalers, and anyone prioritizing a beautiful writing surface tend to prefer Craft; teams building structured internal tools tend to prefer Notion.
Does Craft work well on Windows?
Craft has Windows and Android apps, but the product's polish and update cadence are concentrated on Mac, iPhone, and iPad — Craft has won a Mac App of the Year award and was an Apple Design Awards finalist. Windows and Android users can use Craft, but the experience isn't as refined as the Apple-native version, so cross-platform teams should weigh this before standardizing on Craft.
How does Craft's AI assistant work?
Craft's AI assistant is built into the writing experience, letting you draft, summarize, or edit text directly inside a document using Core, Fast, or Max AI models (Plus and above). It also supports MCP connections to external AI tools like Claude and ChatGPT for more advanced workflows. AI credits are metered — the free plan includes 15 per month, and Plus includes 50 — so heavy daily AI users should keep an eye on usage.
Is Craft good for teams?
Craft supports Shared Spaces for collaboration, with Family plans covering small groups (2-6 accounts) and Team plans covering up to 10 Plus accounts at $50/month. It works well for small teams that want a shared, beautifully designed documentation space. Larger organizations needing dozens of seats, granular permissions, or deep API-driven integrations will find Notion or Confluence better suited to enterprise-scale collaboration.
Compare Craft vs Top Notes Apps
See how Craft stacks up against Notion, Obsidian, and other AI-powered docs tools.
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