Prices and plans checked on October 20, 2026 from each vendor's own pricing page.
Best AI visibility tools in 2026
An AI visibility tool answers one question on a schedule: when someone asks an AI assistant for a product like yours, are you in the answer? The market now runs from a $19 monthly check to enterprise platforms sold through a demo. Below are seven trackers compared on the only things we could verify — published price, prompts included, engines tracked and how often they re-check.
Disclosure: one of the seven is ours, the AISO Tools monitor. It is the cheapest and the narrowest on this list — ChatGPT only, monthly — and we say where each of the others is the better buy. Nothing below is a ranking of quality; we have not run every product side by side.
Want the $19 option?
12 prompts for your category (8 never name you, 4 do), run against ChatGPT. Your first report arrives the day you start, re-scans land on trial days 1, 3 and 5, then every 30 days, each with a change email. 7-day free trial, no card to start, then $19/mo; cancel in one click.
Start the 7-day free trial →At a glance
| Tool | Lowest paid price | Engines | Frequency | Trial |
|---|---|---|---|---|
| AISO Tools monitor | $19/mo (or $190/yr) | ChatGPT only | Re-scans on trial days 1, 3 and 5, then every 30 days | 7-day free trial, no card to start |
| Peec AI | $95/mo | Choose 3 models on self-serve plans (ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini, Naver AI listed); Enterprise lists up to 13 | Daily | Free trial linked from the pricing page |
| Otterly.AI | $29/mo | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, Google AI Mode and Gemini as paid add-ons | Daily | Free trial (stated in the pricing FAQ) |
| Profound | Not published (Enterprise is custom) | Trial: ChatGPT, Gemini, Google AI Overviews; Enterprise: up to 9 answer engines | Trial: 50 prompts run daily for 7 days | Free trial: 50 prompts, daily, for 7 days |
| BrandReply | $99/mo list price | Google AI, ChatGPT, Claude, Gemini, Perplexity named; choose 2 models on Starter, 4 on Growth, all 7 on Enterprise | Daily | 7-day free trial; 30-day money-back guarantee |
| Scrunch | $250/mo | Core: ChatGPT, Perplexity, Google AI Overviews, Copilot; Enterprise: 9 LLMs | Not stated as a frequency; Core includes 5,000 responses a month | 7-day free trial |
| AthenaHQ | Free tier; paid from $295/mo | Free: ChatGPT, Perplexity, AI Overviews, Gemini, Copilot; Starter: 11 models | Credit-based (1 credit = 1 AI response) | Free Essential plan with 300 credits |
Monthly-billing prices in USD as printed on October 20, 2026. Vendors change plans often; follow the source link on each card before you buy.
1. AISO Tools monitor — the $19/mo ChatGPT check
Built for the maker of one small product who will never book a sales demo. You enter your tool, what it does, your site and your email; we run 12 prompts (8 never name you, 4 do) for your category through ChatGPT and email a report that keeps the blind prompts and the self-named prompts apart, with the competitors ChatGPT named instead of you.
What it does not do: no Perplexity, Gemini or Google AI Overviews, no daily data, no dashboard, no team seats. It measures mentions; it does not get you cited, and nobody honest can promise that.
Best for: Makers of a single small tool who want a cheap, honest monthly read on whether ChatGPT recommends them, delivered by email. How the AI visibility tracker works
2. Peec AI — from $95/mo
Marketing and SEO teams that want daily, multi-model tracking with source and citation analytics. The page states a 15% discount for annual billing.
- Starter: $95/mo · 50 prompts · 3 models, 1 project, unlimited users
- Pro: $245/mo · 150 prompts · 3 models, 2 projects
- Advanced: $495/mo · 350 prompts · 3 models, 5 projects, multi-country, Looker Studio
- Enterprise: Custom (talk to sales) · API, SSO, all models
Engines: Choose 3 models on self-serve plans (ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini, Naver AI listed); Enterprise lists up to 13. Frequency: Daily. Trial: Free trial linked from the pricing page. Source: peec.ai/pricing (checked October 20, 2026). Peec AI alternative for small budgets
3. Otterly.AI — from $29/mo
Solo marketers and small teams who want daily tracking across several AI search engines at a low entry price. Annual billing is listed at 15% off.
- Lite: $29/mo · 15 prompts
- Standard: $189/mo · 100 prompts
- Premium: $489/mo · 400 prompts
- Enterprise: Talk to sales · From 1,000 prompts
Engines: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, Google AI Mode and Gemini as paid add-ons. Frequency: Daily. Trial: Free trial (stated in the pricing FAQ). Source: otterly.ai/pricing (checked October 20, 2026).
4. Profound — from Not published (Enterprise is custom)
Larger brands that want an enterprise platform with AI marketing agents and are prepared to go through a demo.
- Trial: Free · 50 prompts · daily for 7 days, limited AI Marketer credits
- Enterprise: Custom (get a demo) · tailored prompt plan, SSO/SAML, dedicated support
Engines: Trial: ChatGPT, Gemini, Google AI Overviews; Enterprise: up to 9 answer engines. Frequency: Trial: 50 prompts run daily for 7 days. Trial: Free trial: 50 prompts, daily, for 7 days. Source: www.tryprofound.com/pricing (checked October 20, 2026).
5. BrandReply — from $99/mo list price
Brands that want AI tracking bundled with Reddit/Quora social listening and help joining those conversations.
- Starter: $99/mo · 20 prompts · 2 models, 1 brand; early-bird $50/mo offer shown on the date checked
- Growth: $299/mo · 75 prompts · 4 models, 3 brands; early-bird $150/mo offer shown
- Enterprise: From $499/mo · 200 prompts · all 7 models, 10 brands
Engines: Google AI, ChatGPT, Claude, Gemini, Perplexity named; choose 2 models on Starter, 4 on Growth, all 7 on Enterprise. Frequency: Daily. Trial: 7-day free trial; 30-day money-back guarantee. Source: brandreply.ai/pricing (checked October 20, 2026).
6. Scrunch — from $250/mo
Teams that want monitoring plus site audits and AI-agent traffic analysis in one product.
- Core: $250/mo · 125 prompts · 5,000 responses/mo, 5 site audits/mo, 5 users
- Enterprise: Custom · custom prompts, API, SSO, agent experience platform
Engines: Core: ChatGPT, Perplexity, Google AI Overviews, Copilot; Enterprise: 9 LLMs. Frequency: Not stated as a frequency; Core includes 5,000 responses a month. Trial: 7-day free trial. Source: scrunch.com/pricing (checked October 20, 2026).
7. AthenaHQ — from Free tier; paid from $295/mo
Teams that prefer paying per AI response across many models, with content-optimization agents built in.
- Essential: Free · 300 credits ($25 credit)
- Starter: $295/mo · 3,600 credits, 11 models, unlimited prompts and competitors
- Enterprise: Custom · SSO, multi-region, BI dashboards
Engines: Free: ChatGPT, Perplexity, AI Overviews, Gemini, Copilot; Starter: 11 models. Frequency: Credit-based (1 credit = 1 AI response). Trial: Free Essential plan with 300 credits. Source: www.athenahq.ai/pricing (checked October 20, 2026).
How to choose
- You run an agency or a marketing team: you need several engines, daily data and seats for colleagues. Peec AI, Otterly.AI and Scrunch publish self-serve plans for that; Profound and the enterprise tiers suit larger budgets.
- You want the cheapest multi-engine option: Otterly.AI Lite at $29/mo was the lowest published multi-engine price we found.
- You want to try before paying: AthenaHQ lists a free plan, Profound a free 7-day trial, and BrandReply, Scrunch and our monitor 7-day trials.
- You make one small tool and want to know if ChatGPT names you: that is the narrow job our $19/mo monitor is priced for. Expect an honest first reading — for most small tools it is zero — and a monthly email telling you whether it moved.
Questions
What is an AI visibility tool?
Software that runs a fixed set of prompts through AI assistants such as ChatGPT, Gemini or Google AI Overviews on a schedule, and records whether your brand is mentioned, how it is described and which competitors are named instead. The useful part is the repetition: one manual check tells you little, a series tells you whether the work you do is moving the answer.
What is the cheapest AI visibility tracker?
Of the paid plans we checked on October 20, 2026, the AISO Tools monitor is $19/mo and Otterly.AI Lite is $29/mo. They are not the same product: Otterly Lite tracks 15 prompts daily across four engines, while ours runs 12 prompts against ChatGPT only, re-checked monthly. AthenaHQ also lists a free Essential plan with 300 credits, and Profound offers a free 7-day trial.
Which AI visibility tool tracks the most engines?
On published plans, AthenaHQ Starter lists 11 models and Peec AI Enterprise lists up to 13. Profound and Scrunch Enterprise list 9. Most self-serve plans let you pick a subset — Peec's self-serve tiers let you choose 3, BrandReply Starter 2.
Does the AISO Tools monitor track Perplexity, Gemini or Google AI Overviews?
No. It asks ChatGPT only. If you need several engines or daily data, one of the other tools on this page is the better buy.
How often should AI visibility be checked?
It depends on how fast you change things. Agencies running weekly content sprints benefit from daily data. A small product shipping a few improvements a month does fine with a monthly reading; that is the cadence our monitor uses after re-scans on trial days 1, 3 and 5.
No card to start. Or run the free 5-prompt scan first.