ActiveCampaign Pricing 2026
Complete pricing guide for ActiveCampaign — plans, costs, and features compared.
💰 ActiveCampaign Pricing Overview
ActiveCampaign uses a paid pricing model. Requires a paid subscription or one-time purchase. Current pricing: Starter $15/mo (1K contacts), Plus $49/mo, Pro $79/mo, Enterprise custom. ActiveCampaign is a popular marketing & seo tool known for customer experience automation: email marketing + crm + sales automation. ActiveCampaign requires a paid subscription to access its features.
Does ChatGPT recommend your AI tool?
Before you compare plans: does ChatGPT name ActiveCampaign when someone asks for a marketing & seo recommendation? Run a free AI-visibility scan on any tool — 5 prompt angles, ~30 seconds, no signup, no card.
🔍 Compare Before You Buy
See all 4 alternatives →Comparing ActiveCampaign to similar tools helps you make the best choice for your budget and needs:
Klaviyo
FreemiumE-commerce email & SMS marketing automation platform used by 150K+ brands
Free plan + paid from $20/month
Compare with ActiveCampaign →Mailchimp
FreemiumAll-in-one email marketing and automation platform
Free plan + paid from $13/month
Compare with ActiveCampaign →HubSpot CRM
FreemiumFree AI-powered CRM with marketing, sales & service hubs for scaling businesses
Free plan + paid from $20/month
Compare with ActiveCampaign →ActiveCampaign Plans & Pricing
Starter
1K contacts
Plus
Pro
Enterprise
Custom
* Pricing information is based on publicly available data and may not reflect current promotions, annual discounts, or regional pricing. Visit the official ActiveCampaign website for the latest pricing.
Is ActiveCampaign your tool?
Claim it to take a capped slot in Marketing & SEO — each category sells a fixed number — so your row ranks above every free tool in it, and above the 4 alternatives we list for ActiveCampaign, with a Featured badge.
Claim Now →Is ActiveCampaign Free?
ActiveCampaign does not currently offer a free plan. All users need a paid subscription to access the platform. Plans start at $15/month. If you're looking for a free alternative, explore the alternatives section below.
Check ActiveCampaign pricing at the source
The breakdown above is our summary of ActiveCampaign's published pricing, not a quote. Plans, limits and what each tier includes change without notice — confirm on ActiveCampaign's own pages before you buy.
Official ActiveCampaign site ↗We do not represent ActiveCampaign and these links are not paid placements.
Is ActiveCampaign Worth It?
ActiveCampaign is a premium marketing & seo tool that offers 8 key features including Visual automation builder with 500+ triggers, Built-in CRM with deal pipelines, Lead scoring and contact tagging. ActiveCampaign is a customer experience automation platform combining email marketing, CRM, and sales automation in one tool. Known for its powerful visual automation builder, it helps businesses create complex multi-step customer journeys triggered by behavior, tags, lead scores, and CRM data. With 185,000+ customers, it's a top choice for SMBs needing marketing automation beyond basic email.
✅ ActiveCampaign is a good choice if you need:
- •Visual automation builder with 500+ triggers
- •Built-in CRM with deal pipelines
- •Lead scoring and contact tagging
- •SMS marketing and site messaging
- •Landing pages and forms
💡 Value Assessment
As a paid tool, ActiveCampaign justifies its price through professional-grade features and reliability. If you regularly need visual automation builder with 500+ triggers, the investment can pay for itself through time savings and improved output quality.
ActiveCampaign Key Features
ActiveCampaign comes packed with features that make it a strong contender in the marketing & seo space. Here's what you get:
Visual automation builder with 500+ triggers helps you work more efficiently with ActiveCampaign.
Built-in CRM with deal pipelines helps you work more efficiently with ActiveCampaign.
Lead scoring and contact tagging helps you work more efficiently with ActiveCampaign.
SMS marketing and site messaging helps you work more efficiently with ActiveCampaign.
Landing pages and forms helps you work more efficiently with ActiveCampaign.
Predictive sending and content AI helps you work more efficiently with ActiveCampaign.
Connect with your existing tools and services for a unified workflow.
Split automation testing helps you work more efficiently with ActiveCampaign.
ActiveCampaign Alternatives & Their Pricing
Considering alternatives to ActiveCampaign? Here's how competing tools compare on pricing:
Klaviyo
FreemiumE-commerce email & SMS marketing automation platform used by 150K+ brands
Pricing: Free up to 250 contacts/500 emails. Email from $20/mo, Email+SMS from $35/mo
Mailchimp
FreemiumAll-in-one email marketing and automation platform
Pricing: Free tier (500 contacts). Essentials $13/mo, Standard $20/mo, Premium $350/mo
HubSpot CRM
FreemiumFree AI-powered CRM with marketing, sales & service hubs for scaling businesses
Pricing: Free CRM forever. Starter $20/mo, Professional $1,600/mo, Enterprise $5,000/mo (for full Hub bundles)
Brevo
FreemiumAll-in-one email, SMS & WhatsApp marketing platform (formerly Sendinblue)
Pricing: Free (300 emails/day). Starter $25/mo, Business $65/mo, Enterprise custom
Ready to try ActiveCampaign?
Visit the official website for the latest pricing and to get started.
Frequently Asked Questions
Is ActiveCampaign free to use?
ActiveCampaign is a paid tool with plans starting at $15/month. There is no free tier available.
How much does ActiveCampaign cost in 2026?
As of 2026, ActiveCampaign pricing is: Starter $15/mo (1K contacts), Plus $49/mo, Pro $79/mo, Enterprise custom. Visit the official ActiveCampaign website for the most current pricing.
What is the cheapest ActiveCampaign plan?
The most affordable ActiveCampaign plan is Starter at $15/month.
Does ActiveCampaign offer enterprise pricing?
Yes, ActiveCampaign lists an enterprise or custom-priced plan. Contact their sales team for a quote.
What are the best alternatives to ActiveCampaign?
Popular alternatives to ActiveCampaign include Klaviyo, Mailchimp, HubSpot CRM. Each offers different features and pricing structures. Compare them on AISO Tools to find the best fit for your needs and budget.
Is ActiveCampaign worth the price?
ActiveCampaign is well-regarded in the marketing space, offering features like Visual automation builder with 500+ triggers, Built-in CRM with deal pipelines, Lead scoring and contact tagging. Whether it's worth the investment depends on your specific needs, usage volume, and budget.
Learn More
📬 Get the best new AI tools delivered weekly
One concise email with fresh launches, trending picks, and featured standouts.