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PostHog Pricing 2026: Free Tier, Usage Rates & Real Costs

PostHog has no seats and no plans in the usual sense — just a monthly free allowance on every product and metered usage above it. Here is how to model the bill before you send a single event.

Updated August 20268 min read

💰 Quick Pricing Summary

Free: renews monthly — 1M analytics events, 5K session replays, 1M feature flag requests, 100K error-tracking exceptions, 1,500 survey responses, 1M data warehouse rows, 10 GB logs. 1 project, 1-year retention, unlimited team members, no card. Pay-as-you-go: same free allowance every month, then metered from $0.00005/anonymous event — 6 projects, 7-year retention, email support. Platform packages: SSO, audit logs, custom roles, project permissions. Enterprise: annual plans and volume discounts.

There are no per-seat charges at any tier. Cost is a function of data volume alone — which makes it unusually easy to forecast and unusually easy to get wrong on session replay.

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Are you buying analytics, or replacing four subscriptions?

PostHog's cost case rests on consolidation: analytics, replay, flags, experiments, surveys and error tracking on one meter. If you only need one of those, compare against a single-purpose tool before assuming it is the cheap option.

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PostHog Plans Compared

FeatureFreePay-as-you-goPlatform packagesEnterprise
Base Price$0, no cardUsage onlyAdd-onNegotiated
Team MembersUnlimitedUnlimitedUnlimitedUnlimited
Free Analytics Events / Month1M1M, then metered1M, then meteredCustom
Free Session Replays / Month5,0005,000, then metered5,000, then meteredCustom
Free Feature Flag Requests / Month1M1M, then metered1M, then meteredCustom
Usage Above Free AllowanceStopsUnlimitedUnlimitedUnlimited
Projects166Custom
Data Retention1 year7 years7 yearsCustom
Per-Product Billing LimitsN/AYesYesYes
SSO, Audit Logs, Custom RolesNoNoYesYes
SupportCommunityEmail; Slack over $2k/moEmail / SlackAccount exec
Annual Plan & Volume DiscountsNoNoOn requestYes

Allowances and the $0.00005/event entry rate verified August 2026 on PostHog's public pricing page. Rates are tiered and fall with volume, and identified events cost more than anonymous ones — run your own numbers through the calculator on posthog.com/pricing before committing a data pipeline to it.

Understanding Each Tier

Free — $0, no card, not a trial

PostHog says 97% of its companies use it for free, and the allowances explain why. This is a production-grade tier for anything short of real scale.

What renews every month:

  • 1M analytics events and 1M feature flag requests
  • 5,000 session recordings
  • 100,000 error-tracking exceptions and 10 GB of ingested logs
  • 1,500 survey responses
  • 1M data warehouse rows, plus free historical loading
  • Unlimited team members on 1 project, 1-year retention

The catch:

  • Usage stops at the limit — you lose data rather than get billed
  • One project, so staging and production share a namespace
  • Community support only

Pay-as-you-go — usage-priced, from $0.00005/event

Adding a card does not buy a plan; it removes the ceiling. The same free allowance applies every month and you pay for what sits above it, per product.

Worth it when:

  • You are losing data at the ceiling in the last week of the month
  • Staging, production and a second product need separate projects
  • 1-year retention is too short for the cohort analysis you run
  • You want email support with a human on the other end

Skip it when:

  • You are nowhere near 1M events and never record replays
  • You have not yet set per-product billing limits — do that first

Platform packages — priced separately

The access-control layer, unbundled from usage. A company can buy governance without a six-figure contract, which is the sensible design.

  • SSO for centralised authentication
  • Audit logs for who-changed-what
  • Custom roles and project permissions
  • Useful once analytics access spans beyond the product team

Serious volume — annual plans and discounts

Above a certain event volume the self-serve rate stops being the best rate. PostHog offers annual commitments and volume discounts, and routes you to a technical account executive rather than an SDR.

  • Negotiated per-unit rates against a committed volume
  • Slack support included above $2,000/month of spend
  • Paid onboarding available — 30 minutes with an expert for $80
  • Worth initiating before a migration, not after the first big bill

What the Pricing Page Doesn't Tell You

Session replay is where bills escape

Events are fractions of a cent; recordings are not. A consumer app recording every session will pass 5,000 replays long before it passes 1M events. Sample replay from day one and set its billing limit lower than you think you need.

Identified events cost more than anonymous ones

Attaching person profiles moves an event to a higher rate. If a chunk of your tracking is aggregate reporting that never needs a user identity, sending it anonymously is a real and often overlooked lever on the bill.

The free tier stops rather than charges

Safe for your wallet, dangerous for your data. Hit the cap mid-month on a free plan and the missing week is gone permanently — there is no retroactive backfill. If a launch is coming, add the card before it, not after.

One project on free means staging pollutes production

A single project is the most-felt free-tier limit after replay. Teams end up filtering internal traffic by hand, which is both fiddly and a source of quietly wrong numbers.

Which PostHog Tier Should You Pick?

Stay on Free if:

  • You are under 1M events a month — most early products are
  • Replay is used deliberately rather than always-on
  • One project is enough and a year of history covers your questions

Move to Pay-as-you-go if:

  • You are hitting a ceiling and losing data you needed
  • You need separate projects for environments or products
  • Retention beyond a year matters for cohort work
  • You want billing limits rather than a hard stop

Add a platform package if:

  • Access spans sales, support and engineering
  • IT requires SSO and audit logs
  • Different roles should see different projects

Talk to them if:

  • Monthly spend is heading past a couple of thousand dollars
  • You are migrating a large historical dataset in
  • An annual commitment would beat the self-serve rate

Not sure? Two numbers decide it: monthly events and monthly sessions you would want recorded. Under 1M and under 5,000 → free covers you indefinitely. Over either → add the card and set per-product limits the same day.

Frequently Asked Questions

Is PostHog free?
Yes, and PostHog claims 97% of its companies never pay. The free plan is not a trial: every product carries a monthly free allowance that renews, including 1 million analytics events, 5,000 session recordings, 1 million feature flag requests, 100,000 error-tracking exceptions, 1,500 survey responses, 1 million data warehouse rows and 10 GB of ingested logs. Usage simply stops at the limits unless you add a card, so a free account cannot generate a surprise bill.
How much does PostHog cost per event?
Anonymous events start at $0.00005 each after the first 1 million free per month — five cents per thousand — and the rate drops as volume rises. Identified events, which carry person profiles and custom user properties, cost more per event. Every product is metered separately, so analytics, session replay, feature flags and error tracking each accrue their own line.
What does the PostHog paid plan add over free?
Adding a card moves you to pay-as-you-go, which keeps the same monthly free allowance and then bills usage above it. The structural upgrades are unlimited usage instead of a hard stop, 6 projects instead of 1, 7-year data retention instead of 1 year, and email support — with Slack support once you spend over $2,000 a month. Nothing about the product features themselves is gated.
Can PostHog give me a surprise bill?
Less easily than most usage-priced tools, because each product has its own billing limit you set yourself. If a launch goes viral, the cap stops ingestion rather than issuing an invoice you cannot pay. Set those limits on day one — per product, not just overall — because session replay is the line that most often runs away from teams.
How much does PostHog session replay cost?
5,000 recordings a month are free on every plan, then replay is billed per recording on its own meter. This is the single biggest variable in a real PostHog bill: replays are far more expensive per unit than events, and consumer products with heavy traffic can burn the free allowance in days. Use sampling and targeted replay conditions rather than recording every session.
Does PostHog charge per seat?
No. Team members are unlimited on every tier including free, which is unusual in analytics and a genuine cost advantage over per-seat competitors. You pay for data volume, not headcount, so giving the whole company read access costs nothing extra.
What are PostHog platform packages?
Platform packages are the add-on layer covering SSO, audit logs, custom roles and project permissions — the access-management features larger organisations need. They are priced separately from usage, so a company can buy governance without moving to an enterprise contract.
Is PostHog cheaper than Amplitude or Mixpanel?
For most small and mid-size teams, yes — mainly because there are no seats to buy and because product analytics, session replay, feature flags, experiments, surveys and error tracking all sit under one bill instead of four subscriptions. The comparison flips at very high event volume with heavy replay, where a negotiated annual contract elsewhere can win. PostHog offers annual plans and volume discounts at that scale, which is the point to talk to them rather than self-serve.

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