Wix Pricing 2026
Complete pricing guide for Wix — plans, costs, and free options.
💰 Wix Pricing Overview
Wix uses a freemium pricing model. Free tier available with optional paid upgrades. Current pricing: Free tier with Wix ads. Light $17/mo, Core $29/mo, Business $36/mo. Wix is a popular design & ui/ux tool known for ai-powered website builder with business tools. You can get started with Wix for free and upgrade to a paid plan as your needs grow.
🔍 Compare Before You Buy
Comparing Wix to similar tools helps you make the best choice for your budget and needs:
Squarespace
PaidDesign-focused website builder with beautiful templates
Starting at $16/month
Compare with Wix →Webflow
FreemiumVisual web design platform with CMS and hosting
Free plan + paid from $14/month
Compare with Wix →Complete Your Design Stack
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Wix Plans & Pricing
Free
with Wix ads
Light
Core
Business
* Pricing information is based on publicly available data and may not reflect current promotions, annual discounts, or regional pricing. Visit the official Wix website for the latest pricing.
Is Wix Free?
Wix offers a free tier that lets you try the platform without any payment. The free plan typically includes core features with usage limits. For power users, paid plans unlock additional features, higher limits, and priority support.
Wix Feature Comparison
Here's how Wix's key features are typically distributed across pricing tiers. Feature availability is estimated based on common SaaS patterns — check the official site for exact tier details.
| Feature | Free | Light | Core | Business |
|---|---|---|---|---|
| Drag-and-drop editor | ◐ | ✓ | ✓ | ✓ |
| AI website builder | ◐ | ✓ | ✓ | ✓ |
| 800+ templates | ◐ | ✓ | ✓ | ✓ |
| Ecommerce | — | ✓ | ✓ | ✓ |
| Bookings | — | ◐ | ✓ | ✓ |
| Wix Studio for agencies | — | — | ◐ | ✓ |
✓ = Full access · ◐ = Limited · — = Not available. Feature availability is estimated and may vary.
Is Wix Worth It?
Wix is a freemium design & ui/ux tool that offers 6 key features including Drag-and-drop editor, AI website builder, 800+ templates. Website builder platform with AI-powered design and business tools. Wix offers drag-and-drop editing, templates, ecommerce, bookings, and AI features for creating professional websites without coding.
✅ Wix is a good choice if you need:
- •Drag-and-drop editor
- •AI website builder
- •800+ templates
- •Ecommerce
- •Bookings
💡 Value Assessment
With a free tier available, Wix is an easy recommendation for anyone looking to try design & ui/ux tools without financial commitment. The paid plans offer good value for power users who need the additional features and higher usage limits.
Wix Key Features
Wix comes packed with features that make it a strong contender in the design & ui/ux space. Here's what you get:
Available in the free plan with limits — Drag-and-drop editor helps you work more efficiently with Wix.
Powered by advanced AI models, Wix delivers intelligent content generation capabilities.
Pre-built templates help you get started quickly and maintain consistency.
Available in the free plan with limits — Ecommerce helps you work more efficiently with Wix.
Available in the free plan with limits — Bookings helps you work more efficiently with Wix.
Available in the free plan with limits — Wix Studio for agencies helps you work more efficiently with Wix.
Wix Alternatives & Their Pricing
Considering alternatives to Wix? Here's how competing tools compare on pricing:
Squarespace
PaidDesign-focused website builder with beautiful templates
Pricing: Personal $16/mo, Business $23/mo, Commerce Basic $28/mo, Commerce Advanced $52/mo
Webflow
FreemiumVisual web design platform with CMS and hosting
Pricing: Free tier. Site plans from $14/mo, Workspace from $19/seat/mo
Ready to try Wix?
Visit the official website for the latest pricing and to get started.
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Get a Sponsored Badge →Frequently Asked Questions
Is Wix free to use?
Yes, Wix offers a free tier that you can use without paying. Paid plans starting at $17/month unlock additional features and higher usage limits.
How much does Wix cost in 2026?
As of 2026, Wix pricing is: Free tier with Wix ads. Light $17/mo, Core $29/mo, Business $36/mo. Pricing may vary based on billing cycle (monthly vs annual) and region. Visit the official Wix website for the most current pricing.
What is the cheapest Wix plan?
The cheapest option is the free tier. If you need premium features, the most affordable paid plan is Light at $17/month.
What are the best alternatives to Wix?
Popular alternatives to Wix include Squarespace, Webflow. Each offers different features and pricing structures. Compare them on AISO Tools to find the best fit for your needs and budget.
Is Wix worth the price?
Wix is well-regarded in the design space, offering features like Drag-and-drop editor, AI website builder, 800+ templates. Whether it's worth the investment depends on your specific needs, usage volume, and budget. The free tier lets you try it before committing to a paid plan.