Maze Pricing 2026
Complete pricing guide for Maze — plans, costs, and free options.
💰 Maze Pricing Overview
Maze uses a freemium pricing model. Free tier available with optional paid upgrades. Current pricing: Free (1 study/mo). Starter $99/mo, Professional $299/mo, Enterprise custom. Maze is a popular design & ui/ux tool known for rapid user testing platform with figma integration — ai insights from prototype to live product testing. You can get started with Maze for free and upgrade to a paid plan as your needs grow.
🔍 Compare Before You Buy
Comparing Maze to similar tools helps you make the best choice for your budget and needs:
Dovetail
FreemiumAI customer insights hub — analyzes interviews, surveys, and feedback to surface themes and patterns
Free plan + paid from $30/user/month
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Maze Plans & Pricing
Free
(1 study/mo)
Starter
Professional
Enterprise
custom
* Pricing information is based on publicly available data and may not reflect current promotions, annual discounts, or regional pricing. Visit the official Maze website for the latest pricing.
Is Maze Free?
Maze offers a free tier that lets you try the platform without any payment. The free plan typically includes core features with usage limits. For power users, paid plans unlock additional features, higher limits, and priority support.
Maze Feature Comparison
Here's how Maze's key features are typically distributed across pricing tiers. Feature availability is estimated based on common SaaS patterns — check the official site for exact tier details.
| Feature | Free | Starter | Professional | Enterprise |
|---|---|---|---|---|
| Figma and Sketch prototype import | ◐ | ✓ | ✓ | ✓ |
| 150,000+ tester panel for recruitment | ◐ | ✓ | ✓ | ✓ |
| AI-generated insights and recommendations | ◐ | ✓ | ✓ | ✓ |
| Card sorting, tree testing, and five-second tests | ◐ | ✓ | ✓ | ✓ |
| Heatmaps and click tracking on prototypes | — | ✓ | ✓ | ✓ |
| Live website testing | — | ◐ | ✓ | ✓ |
| Automated usability scoring | — | ◐ | ✓ | ✓ |
| Integrations with Jira, Slack, Notion | — | — | ◐ | ✓ |
✓ = Full access · ◐ = Limited · — = Not available. Feature availability is estimated and may vary.
Is Maze Worth It?
Maze is a freemium design & ui/ux tool that offers 8 key features including Figma and Sketch prototype import, 150,000+ tester panel for recruitment, AI-generated insights and recommendations. Maze is an AI-powered product research platform that enables rapid user testing at every stage of the product lifecycle — from concept testing to prototype validation to live product testing. It integrates directly with Figma and Sketch to create interactive prototype tests in minutes, then recruits from its panel of 150,000+ testers (or your own users) to generate statistically significant results with AI-generated insights reports. Maze's AI identifies key failure points in user flows, surfaces usability issues, and generates plain-language recommendations. Used by 50,000+ companies including IBM, Uber, and Shopify to accelerate research cycles from weeks to days.
✅ Maze is a good choice if you need:
- •Figma and Sketch prototype import
- •150,000+ tester panel for recruitment
- •AI-generated insights and recommendations
- •Card sorting, tree testing, and five-second tests
- •Heatmaps and click tracking on prototypes
💡 Value Assessment
With a free tier available, Maze is an easy recommendation for anyone looking to try design & ui/ux tools without financial commitment. The paid plans offer good value for power users who need the additional features and higher usage limits.
Maze Key Features
Maze comes packed with features that make it a strong contender in the design & ui/ux space. Here's what you get:
Available in the free plan with limits — Figma and Sketch prototype import helps you work more efficiently with Maze.
Available in the free plan with limits — 150,000+ tester panel for recruitment helps you work more efficiently with Maze.
Powered by advanced AI models, Maze delivers intelligent content generation capabilities.
Available in the free plan with limits — Card sorting, tree testing, and five-second tests helps you work more efficiently with Maze.
Available in the free plan with limits — Heatmaps and click tracking on prototypes helps you work more efficiently with Maze.
Available in the free plan with limits — Live website testing helps you work more efficiently with Maze.
Available in the free plan with limits — Automated usability scoring helps you work more efficiently with Maze.
Connect with your existing tools and services for a unified workflow.
Maze Alternatives & Their Pricing
Considering alternatives to Maze? Here's how competing tools compare on pricing:
Dovetail
FreemiumAI customer insights hub — analyzes interviews, surveys, and feedback to surface themes and patterns
Pricing: Free (limited). Professional $30/user/mo, Team $50/user/mo, Enterprise custom
Ready to try Maze?
Visit the official website for the latest pricing and to get started.
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Get a Sponsored Badge →Frequently Asked Questions
Is Maze free to use?
Yes, Maze offers a free tier that you can use without paying. Paid plans starting at $99/month unlock additional features and higher usage limits.
How much does Maze cost in 2026?
As of 2026, Maze pricing is: Free (1 study/mo). Starter $99/mo, Professional $299/mo, Enterprise custom. Pricing may vary based on billing cycle (monthly vs annual) and region. Visit the official Maze website for the most current pricing.
What is the cheapest Maze plan?
The cheapest option is the free tier. If you need premium features, the most affordable paid plan is Starter at $99/month.
Does Maze offer enterprise pricing?
Yes, Maze offers custom enterprise pricing with features like dedicated support, custom integrations, enhanced security, and volume discounts. Contact their sales team for a personalized quote.
What are the best alternatives to Maze?
Popular alternatives to Maze include Dovetail. Each offers different features and pricing structures. Compare them on AISO Tools to find the best fit for your needs and budget.
Is Maze worth the price?
Maze is well-regarded in the design space, offering features like Figma and Sketch prototype import, 150,000+ tester panel for recruitment, AI-generated insights and recommendations. Whether it's worth the investment depends on your specific needs, usage volume, and budget. The free tier lets you try it before committing to a paid plan.